The Salvation Army Launches First "Hope for the World" Fundraising Campaign

    $1 Million Needed to Support Vital International Development Programs

    TORONTO, Sept. 17 /CNW/ - The Salvation Army today announced the launch
of the first annual "Hope for the World" fundraising campaign with a goal of
raising $1 million during the month of September. The campaign will raise
money to support The Salvation Army in Canada's international development
programs, which currently provide hope and support to those in need through
140 programs in nine countries around the world. These programs include
efforts to rebuild schools in earthquake-ravaged Pakistan, to provide primary
healthcare for women in Indonesia, and HIV/ AIDS prevention in Africa where
the disease has reached an epidemic level.
    "Canadians have a long and proud history of reaching out to people in the
most vulnerable parts of the world," says Commissioner William Francis, leader
of The Salvation Army in Canada. "We're asking them to dig deeply to support
this campaign so we can give hope and opportunity to thousands of people who
are desperate for support. This campaign has the chance to create real change
for real people around the world."
    The Hope for the World campaign grew out of a great need identified by
The Salvation Army's World Missions office which oversees the organization's
international development programs. Last year, the World Missions office fell
$300,000 short of its budget. This shortfall underscored the need for an
enhanced effort to ensure that these vital programs are fully funded
throughout the year. The campaign will include a one-time, direct mail appeal
as well as national radio advertising highlighting the plight of the world's
poor. Donations also will be accepted via 1-800-SAL-ARMY and
    The money raised will finance a host of programs that range from disaster
services and education, to healthcare and development projects, such as
micro-credit loans, goat-rearing programs, and clean water supplies.
    In recent years, The Salvation Army World Missions office has responded
to natural and man-made disasters in dozens of countries around the world -
from the 2004 Indian Ocean tsunami to the 2005 Pakistan earthquake as well as
recent disasters including the floods in Bangladesh and the earthquake in
Peru. Recovery work continues in these and other flashpoint areas in the
    The Army also engages in day-to-day outreach in some of the poorest areas
around the globe. Just as domestic Salvation Army programs are developed with
the specific needs of the community in mind, the Army's international work is
generated at the local level in close partnership with those who utilize the
services. The Army takes a holistic approach to community development and aims
to meet physical, emotional and spiritual needs of marginalized individuals.
    Donations can be made by visiting, by calling     
1-800-SAL-ARMY (725-2769), or by mailing a cheque to The Salvation Army,
2 Overlea Blvd., Toronto, Ontario, M4H 1P4.  Please specify that your donation
is for the "Hope for the World" Campaign.

    About The Salvation Army:

    The Salvation Army is an international Christian organization that began
its work in Canada in 1882 and has grown to become the largest
non-governmental direct provider of social services in the country. The
Salvation Army gives hope and support to vulnerable people today and everyday
in 400 communities across Canada and 111 countries around the world. The
Salvation Army offers practical assistance for children and families, often
tending to the basic necessities of life, providing shelter for homeless
people and rehabilitation for people who have lost control of their lives to
an addiction.
    News releases, articles and updated information can be found at

For further information:

For further information: Andrew Burditt, Territorial Public Relations
Director, The Salvation Army, (416) 845-8231,,

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