The Saddle Club(TM) Rides Again!

    Protocol Entertainment Inc. and Crawford Productions Pty Ltd.
    Announce New Adventures for the Hit TV Series.

    Series to be filmed on Location in Australia & Casting scheduled for
    Toronto and Melbourne

    TORONTO, Aug. 13 /CNW/ - Saddle Club(TM) heroines - Stevie, Lisa and
Carole - are getting back in the saddle for 26 new half-hour episodes of fun,
friendship and horses. The popular live-action TV series about three
12-year-old girls and their horses, based on the best-selling books by Bonnie
Bryant, has captured the hearts and imaginations of kids around the world.
    A book, television, licensing and merchandising success story The Saddle
Club(TM) is a global brand with a loyal following. "Millions of fans of The
Saddle Club(TM) have been eagerly waiting for this moment," said Nick McMahon,
CEO of Crawford Productions. "They will be thrilled that their favorite series
is going back into production with new stories and new stars."
    The live-action series follows the adventures of Stevie, Carole and Lisa
- the girls who formed the Saddle Club at Pine Hollow Stables, The Saddle Club
members seem to have it all - a great riding stable, amazing teachers,
beautiful horses, acres of trails to ride and loyalty to each other. But added
to the excitement of the horse world, learning to ride and caring for their
horses are the challenges each girl faces on her individual journey of
self-discovery and growth.
    "The Saddle Club(TM) appeals to young girls because they see the series
heroines as role models for a positive self-image, loyalty to friends and an
active lifestyle," said Steve Levitan, CEO and president of Protocol
Entertainment. "The kids in the series confront real-life situations and no
matter what adventures come along the Saddle Club members believe: Together,
they can do anything! We think that's a great message to send to all kids."
    Since the publication of Horse Crazy, the first book by children's author
Bonnie Bryant, more than 16 million books in the 110-title series have been
sold worldwide. The success of the books inspired the hit TV series, licensing
and merchandising. The TV series first premiered in 2001 on the ABC Network in
Australia, YTV in Canada and followed by the Discovery Kids Channel in the
    The Saddle Club(TM) is currently seen in over 14 countries. Eaton Films
ltd. (UK) has been a partner and international distributor for The Saddle
Club(TM) franchise beginning with the first two series and will be for Series
3 - The Saddle Club Rides Again. "We are extremely proud to be associated with
a high-quality global children's brand that inspires positive values and a
love of horses," said Judith Gordon, CEO and proprietor of Eaton Films.
    In 2006, Girl Power Meets Horse Power, the first 26 half-hour adventures
of The Saddle Club(TM) were launched on public television stations across
America through American Public Television (APT Exchange) in association with
Connecticut Public Broadcasting, Inc. (CPTV). The second series - The Girls
Are Growing Up - will premiere on public television stations on September 1,
2007. In Canada, The Saddle Club(TM) is currently available on TVO/Ontario and
Knowledge Network/BC.

    Protocol Entertainment, Inc. is one of Canada's most celebrated producers
of popular and critically-acclaimed children's entertainment television
programming. The company is recognized worldwide for producing high quality,
audience and award-winning series for kids and families based on best-selling
book properties. The company that produced the smash hits Goosebumps(TM),
Animorphs(TM), Dear America(TM) (with Scholastic Productions, Inc.) and
co-producer of The Saddle Club(TM) television series, Protocol Entertainment,
Inc. is based in Toronto.

    Crawford Productions Pty Ltd. is Australia's most established and
respected television production company. Part of the WIN Group - one of the
most significant and diverse privately owned media organizations in Australia
today, the Crawfords name is synonymous with high quality, locally-produced
entertainment. Crawfords Australia pioneered television in Australia, with
programs ranging from police dramas, sitcoms, mini-series and children's
drama. Based in Melbourne, the company has produced over 4,000 hours of
television programming, including the internationally acclaimed The Flying

For further information:

For further information: Karin Lippert, (416) 966-2711, ext. 235,
Protocol Entertainment, Inc.,

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