Hotels.com launches Chinese International Travel Monitor
HONG KONG, July 13, 2012 /CNW/ - The number of Chinese travellers making
international trips was up by a strong 22 per cent in 2011, compared to 2010, and experts predict China is on track to
overtake Germany and the US as the world's largest outbound tourism
market in the next few years.
(Logo: http://photos.prnewswire.com/prnh/20120628/540164 )
Launched today, the inaugural Chinese International Travel Monitor(CITM) from Hotels.com®, one of the world's leading online hotel booking websites, gives an
insight into how the rise of the Chinese traveller is changing the
dynamics of the global hotel market.
Johan Svanstrom, Managing Director of Hotels.com Asia Pacific, commented: "The Chinese made a staggering 70 million international trips in 2011 and, while many of these were to Hong Kong
and Macau, the number going further afield is growing significantly.
Implementing strategies to cater specifically to this burgeoning source
market is moving from a nice-to-have to a competitive necessity."
Surveying more than 5,000 Hotels.com's hotel partners around the world, the report found the majority of
respondents envisage the boom in outbound Chinese travel continuing.
One in five (22%) expect to see an increase of as much as 40%. Many
national governments are facilitating the boom by relaxing visa
requirements. Japan and Spain are examples of popular tourism markets
that have already done this and Korea, amongst others, will implement
similar changes later this year. Chinese international travellers are
known to spend significant amounts on shopping and there is a clear
opportunity for the hotel industry to grab a share of that spend for
the stay experience itself.
The study found that the profile of Chinese guests is changing as they
become increasingly more independent, confident, younger and more
familiar with foreign cultures and customs.
Among hoteliers polled, it is clear that many are starting to adapt,
offering Mandarin-speaking staff, translated materials, Chinese menus,
entertainment options and the China UnionPay card services for
payments. Examples from the study found that 41% of hotel respondents
are planning to offer Chinese TV channels, while 66% of European hotel
respondents are planning to offer Chinese breakfast options.
The Chinese economy continues to grow at a fast rate, contributing to
the build-up of a travelling middle class of several hundred million
people. With the ongoing economic uncertainty in key markets, catering
to Chinese travellers should be high on the list of priorities.
"Hoteliers should form concrete plans in two areas. Firstly, develop
marketing strategies to reach the Chinese source market; concentrating
on online as the Chinese internet population has now crossed the 500
million mark. Secondly, adapt hotel property services to cater to the
expectation and needs of this growing audience," concluded Svanstrom.
For a full copy of the CITM report, please go to:
Hotels.com is a leading online accommodation booking website with more than
150,000 properties around the world, ranging from international chains
and all-inclusive resorts to local favourites and bed & breakfasts,
together with all the information needed to book the perfect stay.
Hotels.com is part of Expedia Inc., the largest online travel company in the world
with an extensive portfolio that includes some of the world's
Notes to Editor:
1. Figures sourced from The Annual Report of China Outbound Tourism
Development 2012, released by the National Tourism Administration and
China Tourism Academy: http://eng.ctaweb.org/
2. Thraenhart, Jens (2012) Essential China Travel Trends. China Travel
Trends Retrieved: 29 May 2012 from http://www.chinatraveltrendsbook.com/downloads/Essential_China_Travel_Trends_Dragon_Edition.pdf
3. About the survey: Research was conducted by Hotels.com amongst 5,000 Hotels.com hotel partners worldwide in April/May 2012.
Responses sourced from: Argentina, Australia, Brazil, Denmark, Finland,
France, Germany, Hong Kong, India, Ireland, Italy, Japan, Korea,
Netherlands, New Zealand, Norway, Russia, Singapore, Spain, Sweden, UK,
4. Figures sourced from The Annual Report of China Outbound Tourism
5. Figures sourced from the China Internet Network Information Center
(CNNIC): http://www1.cnnic.cn/en/index/0O/index.htm .
For further information:
and a copy of the full report: Zoe Chan, firstname.lastname@example.org, +852-3607-5719, Or email email@example.com