The Rechargeable Battery Recycling Corporation (RBRC) Encourages All Canadians to Make a Recycling Difference This Waste Reduction Week

    Hockey Legend Guy Lafleur Teams Up With the RBRC CANADA to Encourage
    Canadians to Make their Actions Count for the Environment This Week and
    Year- Round

    TORONTO, Oct. 15 /CNW/ -- To encourage all consumers to help protect the
environment, the Rechargeable Battery Recycling Corporation (RBRC) in Canada
will be celebrating Waste Reduction Week by hosting several events throughout
Canada to educate as many consumers, businesses and community agencies as
possible on the importance of recycling used rechargeable batteries and old
cell phones.
    The goal of Waste Reduction Week is to provide communities, individuals,
businesses and schools with resources and information about waste minimization
and conservation initiatives.  To show its commitment to Canada's environment
and to the mission of Waste Reduction Week, the RBRC has teamed up with hockey
legend, Guy Lafleur, who will be available for meet-and-greets at all of the
following events:

    -- Tuesday, October 16th in Montreal -- A press event will be held at
       Espace Libre, a former fire station in Old Montreal, to celebrate the
       recycling efforts of the City of Montreal, the Montreal Fire Department
       and residents
    -- Thursday, October 18th in Calgary -- The RBRC will present the National
       Recycling Leadership Award to the Alberta Environment Action on Waste
       team, for their coordination of a six-month call-to-action campaign
       that encouraged businesses, communities and public agencies in Alberta
       to join RBRC's Call2Recycle(TM) program.  The call-to-action campaign
       resulted in the signing-on of 41 additional collection locations that,
       along with other locations in Alberta, collected more than 15,203
       kilograms of rechargeable batteries during the campaign period, an
       increase of +31% versus the previous year.
    -- Friday, October 19th in Vancouver and Burnaby, BC -- The RBRC will
       recognize its partnership success with London Drugs, whose stores serve
       as RBRC collection locations throughout Western Canada, at the chain's
       Burnaby store in the Brentwood Town Centre
    Last month, the RBRC celebrated its ten-year anniversary in Canada and
raised awareness for the significant strides the organization has made to
educate businesses, communities, public agencies, retailers and the public-at-
large about the importance of rechargeable battery and cell phone recycling.
Over the last ten years, the RBRC has collected a total of over one million
kilograms of rechargeable batteries and cell phones with collection rates
increasing year over year.  Additionally, the RBRC now has more than 7,000
collection locations throughout the country including major retailers,
community organizations and public agencies.
    "While to some, recycling might seem routine, continuing to remind folks
that rechargeable batteries and cell phones can be recycled is so important,"
said Susan Antler, RBRC Canadian Program Coordinator.  "It is through
awareness weeks and ongoing efforts with our recycling locations that we are
able to educate the public about our organization and encourage everyone to
make recycling a priority, today, tomorrow and for years to come.  With the
help of all Canadians, we hope to continue our growth plans and expand upon
existing programs, all with the goal of diverting these rechargeable batteries
and cell phones from the local landfills."
    Throughout the year, the RBRC in Canada supports frequent public service
and education campaigns highlighting the benefits of the Call2Recycle program;
Hockey legend Guy Lafleur serves an instrumental role in RBRC's outreach to
various organizations.
    "Waste Reduction Week has now become an annual celebration and I am proud
to support the RBRC's initiatives year-round in an effort to keep as many
rechargeable batteries and cell phones as possible out of the solid waste
stream," said Guy Lafleur, RBRC Ambassador.  "I hope to encourage everyone to
make their recycling actions count both for the benefit of our environment and
for our collective future."
    Since 1996, RBRC has collected over 16 million kilograms of rechargeable
batteries in the U.S. and Canada.  Consumers can find the nearest
participating drop-off location by going online at
or or calling toll free 1-877-2-RECYCLE.
    About RBRC
    The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit,
public service organization dedicated to rechargeable battery and cell phone
recycling.  There are over 50,000 retail, business, and community collection
locations that participate in RBRC's rechargeable battery recycling program
throughout Canada and the United States.  RBRC is funded by more than 350
manufacturers and marketers of portable rechargeable batteries and products.
RBRC's public education campaign and recycling program is the result of the
rechargeable power industry's commitment to conserve natural resources and
prevent cell phones and rechargeable batteries from entering the solid waste
stream.  Cell phones collected through the Call2Recycle(TM) program will be
recycled or refurbished and resold when possible with a portion of the
proceeds benefiting select charities including Kids Help Phone in Canada.
Contributions or gifts to RBRC are not tax deductible. For more information,
call 1-877-2-RECYCLE or visit

For further information:

For further information: Julie Grandstaff of Stanton Crenshaw for RBRC 
Canada, +1-646-502-3573,; or Susan Antler of 
RBRC Canada, +1-416-535-9210, Web Site:        

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