The Rechargeable Battery Recycling Corporation Announces Winners Of 2007 Recycling Leadership Awards

    RBRC recognizes outstanding program participants for their leadership in
    recycling rechargeable batteries throughout the United States and Canada

    ATLANTA, Feb. 28 /CNW/ -- The Rechargeable Battery Recycling Corporation
(RBRC), a nonprofit, public service organization dedicated to recycling used
rechargeable batteries, today announced the recipients of its seventh annual
"Recycling Leadership Awards."  This year's participants recognized for their
exceptional recycling efforts with RBRC's Call2Recycle(TM) program include:
the City of Los Angeles; COGERNO (New Brunswick, Canada); Hennepin County
(Minnesota); Montgomery County (Maryland); the City of Austin (Texas); and
Marine Corp Base Camp Lejeune (North Carolina).
    The Recycling Leadership Awards recognize RBRC's community and public
program participants for their exceptional efforts in rechargeable battery
recycling through the Call2Recycle program.  The awards are divided into
regional and national categories with four U.S. regional award winners and two
national award winners -- one from the United States and one from Canada.
    "Call2Recycle's success is very closely related to the success of our
community and public recycling partners.  RBRC is proud to recognize several
outstanding programs that have made significant contributions to the growth of
the program," said Linda Gabor, Director of Marketing & Media Relations, RBRC.
"We hope that participation among these groups continues to increase and that
more local programs will engage their communities through outreach and
education on the importance of rechargeable battery and cell phone recycling
in helping to protect our environment."
    2007 National Recycling Leadership Awards Recipients
    The following groups were nationally recognized participants in the
Call2Recycle program:
    City of Los Angeles; Los Angeles, California
    Since joining the RBRC program in 2005, the City of Los Angeles has
collected more than 39,000 pounds of rechargeable batteries through the
Call2Recycle program, with more than 15,500 pounds collected in 2006 alone.
The City of Los Angeles Department of General Services promotes recycling and
waste minimization to all city departments, which encompasses approximately
40,000 employees at more than 400 facilities.  Strategically placed RBRC
collection boxes in the lobbies of select city buildings make the recycling
program accessible to both the general public and city employees.  Key to the
program's success are efforts to raise awareness among city employees for the
different recycling options available to them, as well as an emphasis on
education that includes training sessions for employees and refresher courses
for participating city departments.
    COGERNO (Commission de gestion enviro ressources du Nord-Ouest); Province
of New Brunswick, Canada
    Continuous community involvement has helped COGERNO promote the mission
and goals of RBRC in Canada and collect more than 2,300 pounds of rechargeable
batteries since it enrolled in the program in 2005.  The combination of
extensive promotion at community events and workshops, school education and
the distribution of collection containers at convenient locations across the
region has enabled COGERNO to recycle nearly 750 pounds of rechargeable
batteries through the RBRC program in 2006.  COGERNO's participation in RBRC
has helped enhance the regional waste management recycling strategy, creating
added environmental benefits and financial savings to their overall program.
    2007 Regional Recycling Leadership Awards Recipients
    The following groups were recognized on a regional level for their
participation in the Call2Recycle program:
    Hennepin County Environmental Services; Minneapolis, Minnesota
    As RBRC's largest community collection program, Hennepin County
Environmental Services has been an important driver in rechargeable battery
recycling in Minnesota, collecting more than 165,000 pounds of rechargeable
batteries since 1994.  With more than 22,000 pounds collected in 2006, the
efforts of this community are largely successful due to an extensive public
outreach and education campaign.  Program participation has had a significant
impact on the community's waste stream, with Hennepin County providing battery
collection opportunities through county collection sites, curbside collection
in the city of Minneapolis, two year-round permanent collection facilities and
various event collection opportunities.
    Montgomery County Division of Solid Waste - Hazardous Waste Program;
Derwood, Maryland
    The Montgomery County Division of Solid Waste joined Call2Recycle in 2003
and has successfully implemented a rechargeable battery collection program at
the county's household hazardous waste stations.  These efforts resulted in
the collection of more than 6,300 pounds of rechargeable batteries in 2006.
The Montgomery County Division of Solid Waste Services Web site specifically
targets consumer batteries and links to RBRC's Web site so that consumers can
return their rechargeable batteries to the most convenient collection
locations, as well as through the county's household hazardous waste stations.
RBRC's free Call2Recycle program results in significant avoided costs for the
    City of Austin, Household Hazardous Waste Management Program, Department
of Solid Waste Services; Austin, Texas
    A Call2Recycle participant since 2004, the Austin Department of Solid
Waste Services has collected more than 13,000 pounds of rechargeable
batteries.  The department has a comprehensive education program designed to
build and maintain awareness regarding the importance of recycling used
rechargeable batteries, as well as the ability to recycle them at either the
Household Hazardous Waste recycling center or approximately 30 participating
retail locations.  In addition, a staff presence at community events such as
the Green City Festival and Green Garden Expo, as well as department-sponsored
electronics collection events, has helped spread the word about rechargeable
battery and cell phone recycling throughout the Austin metro area.  These
combined efforts resulted in the collection of more than 2,800 pounds of
rechargeable batteries in 2006.
    Marine Corp Base Camp Lejeune Environmental Management Division; Camp
Lejeune, North Carolina
    Marine Corp Base Camp Lejeune's Environmental Management division
operates a successful rechargeable battery and cell phone collection program
at the base's hazardous waste facility for naval departments and base
residents, which collected more than 5,300 pounds of rechargeable batteries in
2006. Four Environmental Compliance Coordinating Officers help spread
awareness of the program throughout the base on a regular basis, and residents
are advised to check their belongings for hazardous waste, including
rechargeable batteries, when they move on and off the base.
    RBRC's Call2Recycle program is available to communities and public
agencies without any associated fees.  There are currently more than 6,000
communities and public agencies enrolled in the program in the U.S. and
Canada.   For more information on implementing a recycling program, contact
RBRC toll free at 877-2-RECYCLE or visit
    About RBRC
    The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit,
public service organization dedicated to rechargeable battery recycling. There
are over 50,000 retail, business, and community collection locations enrolled
in RBRC's rechargeable battery recycling program throughout Canada and the
United States.  RBRC is funded by more than 350 manufacturers and marketers of
portable rechargeable batteries and products.  RBRC's public education
campaign and recycling program is the result of the rechargeable power
industry's commitment to conserve natural resources and prevent rechargeable
batteries from entering the solid waste stream.  In pursuit of its mission,
RBRC also collects old cell phones. Cell phones collected through the
Call2Recycle(TM) program will be recycled or refurbished and resold when
possible with a portion of the proceeds benefiting select charities.
Contributions or gifts to RBRC are not tax deductible.  For more information,
call 877-2-RECYCLE or visit

For further information:

For further information: Ryan Murphy, Stanton Crenshaw, +1-919-596-6136; or Linda Gabor, RBRC, Web Site:

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