The recession has arrived - Organizations should beware of their reputation

    The five commandments to solidify your organization's reputation

    MONTREAL, Jan. 5 /CNW Telbec/ - AGC Communications, the Montreal-based
reputation management agency, published today, its five commandments for
organizations looking to reinforce and protect their reputation in the face of
an economic recession.
    Ahmed Galipeau, APR, President of AGC Communications and a 25-year
veteran in the reputation management field, stated: "It is essential for all
organizations to stay present in the minds of their respective publics and
community of interest, especially during a recession."
    Many studies have shown that companies with a sound reputation, that
defend it vigorously through thick and thin, are the ones that survive through
difficult times and better the fate of their clients, administrators and

    The five AGC commandments to help raise profit levels and beat the
depressed climate during a recession are:

    1. Help your clients! The recession will render your client's life
difficult. Visit them. Call them. Offer them your support. Ask them how you
can help them. You will be amazed at the number of suggestions they will give
you that you can follow-up on. Your clients will remember that you were
side-by-side with them during rough times.

    2. Give your employees more responsibilities! The difficult economic
times will cause additional stress to your employees. Now is the time to give
them extra responsibilities so they can better serve and answer the needs of
your clients. The more they feel responsible in regards to clients, the more
they will invest the extra efforts to satisfy and build customer loyalty. Do
not forget how good your employees can be as ambassadors when they feel
supported and appreciated. Also, take the opportunity to thank them more often
- it's a win-win that reinforces your reputation.

    3. Solidify your links with suppliers! An economic slowdown is the best
time to solidify your links with suppliers and business partners. Visit their
installations, ask them how they intend to confront the crisis, explore
avenues together on how to better collaborate on reducing costs and improving
products and services to your clients. Organizations that perform well have
all managed to create tight links with their suppliers. Everyone wins in
efficiency and prosperity. Your reputation also.

    4. Woo your shareholders! The recent debacle of the financial markets
left shareholders stunned. Don't waste any time, communicate with them. Let
them know what your plans are in order to make it through the difficult times
of the upcoming quarters. Tell them what you intend to do for your clients,
partners, suppliers and employees. The best defense is total transparency in
regards to reputation management. In keeping an open communication line with
shareholders, you will be securing their trust and their support. An informed
shareholder attracts another, which solidifies your reputation.

    5. Recruit the best collaborators! A recession can be the best time to
recruit the best available resources on the market. Even if you have no
openings, hundreds of competent women and men will be looking for work in the
coming months. Many of them will not wait and are already looking for a
performing employer, an organization with a reliable reputation. So, recruit!
Meet potential candidates. Promote the culture and the advantages of your
company. Share with them the aspects that you wish to improve in the near
future. Who knows? Some may already be experts in these fields. You will make
a good impression and will reinforce the reputation of your organization. You
will be surprised by the level of interest, and many qualified and high level
candidates will be ready when you get to the hiring process.

    About AGC Communications

    AGC Communications ( is a consulting firm specializing in
reputation management, public relations, communication and graphic design.
Since its foundation in 1999, the experts at AGC have successfully advised
hundreds of company leaders and organizations of all sizes in regards to
growing their business, asserting the dynamism of their brands, making their
messages heard and the effective management of their reputation. Based in
Montreal, AGC is certified A +, and is a member of the Alliance des cabinets
de relations publiques du Québec.

For further information:

For further information: Serge Vallières, AGC Communications, (514)
849-7000, ext. 223; Jean-Vincent Lacroix, AGC Communications, (514) 849-7000,
ext. 230; Marie Claude Bernard, AGC Communications, (514) 849-7000, ext. 222

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