The pursuit of sustainability - accounting's crucial role in environmental sustainability the focus of March 2007 issue of CMA Management

    TORONTO, March 12 /CNW/ - The broad effects of climate change hit
Canadians hard this winter, and industry has started to sit up and take
serious notice of the issue. Some industries and individual companies are
beginning to adapt to the challenges created by less predictable seasons, and
a more environmentally aware populace. It's a good time to reconsider the role
that management accountants have in managing organizations competing in these
times of changing priorities.
    The International Federation of Accountants' (IFAC) Professional
Accountants in Business Committee, on which CMA Canada is represented,
prepared two papers on this very topic last year. This month's feature,
"Accountants in business - at the heart of sustainability?" is an excerpt from
one of those reports, and includes interviews with accounting professionals
worldwide, who explain how their organizations are changing with the times.
    Although the issue is only hitting the spotlight in a substantial manner
now, the way accountants balance the pursuit of profit and corporate social
responsibility has been a complex problem for many years. As companies try to
gain market share with a greener image, getting the equation right - and
understanding what shareholders really want to see - is becoming more
important. Vanessa Magness, CMA, explains how best to approach the issue in
her article "Lean or green?" on page 28.
    The need for sustainable energy sources is driving many countries to
reconsider their energy mix. Nuclear power generation, for instance, is
attracting more positive attention worldwide than it has for many years. But
like any product, it still has to be managed and marketed effectively. Atomic
Energy of Canada has successfully sold its CANDU reactors overseas for years.
Now, its management is hoping that a streamlined and branded approach to its
product and development will attract new business here at home. Read more
about it on page 32.

    Also in this issue:

    Packing the perfect HR punch - Robert Meggy, FCMA, and his unique, award-
winning approach to employee engagement

    Mergers and acquisitions - Three ways to dodge the pitfalls

    The changing face of vendor-customer relationships - Opportunities and
challenges for Canadian organizations

    Transfer pricing 101 - Understanding these sometimes complex pricing

    ABOUT CMA Management
    Published by CMA Canada in English and French, CMA Management features
the latest trends in management strategies and addresses emerging business
issues. The magazine, available by subscription across Canada, reaches more
than 55,000 executives and senior managers in all business sectors.

    For more information, visit CMA Management's Web site at

    %REF: 589095

For further information:

For further information: Robert Colman, Editor-in-Chief, CMA Management,
CMA Canada, Direct: (905) 949-3109, toll-free 1-800-263-7622, ext. 3109,; David Fletcher, Vice-President, Public Affairs, CMA
Canada, Direct: (905) 949-3106, toll-free 1-800-263-7622, ext. 3106,

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