The popular supplement Emergen-C lowers pricing in response to Canadian dollar parity with U.S.

    VANCOUVER, Nov. 30 /CNW/ - Vitascorb Supplements Inc, the Canadian
distributor for Emergen-C is one of the first in its category to announce that
it will be sharply reducing the prices of its products sold across Canada. The
price reduction went into effect as of November 15, 2007. This move comes as a
response to the US and Canadian dollar parity.
    Richard Pollock, President and CEO of Vitascorb Supplements Inc., said
yesterday in a press release,

    "We cannot ignore our wholesalers, retailers and most importantly, the
    individual consumers in Canada who can look to the U.S. and recognize a
    substantial price difference. There will always be slight differences due
    to specific additional Canadian fixed costs; however there is no reason
    that the Canadian consumer who purchases Emergen-C should pay for an
    exchange rate that is now at parity. With this price reduction, we
    encourage the wholesalers and retailers' across Canada to pass on the
    savings to our customers. We expect this decision to enhance the already
    loyal Emergen-C customer base in Canada."

    Emergen-C is nature's effervescent Super Energy Booster. Emergen-C's
secret is that it provides Vitamin C as Mineral Ascorbates, the actual Vitamin
C molecule. In addition to supplying 1,000mg of Vitamin C, Emergen-C is loaded
with 32 mineral complexes as well B vitamins, electrolytes, antioxidants and

For further information:

For further information: Please contact Gillian Shaw @ 1.888.557.5559

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