The Phoenix Canada Oil Co. Role in the "Hydrogen Economy"

    TORONTO, Nov. 28 /CNW/ - Phoenix Canada Oil Company (TSXV: PCO & OTC BB:
PHXCF) - About three months ago, Management opined on the inevitability of
$100 oil. As of today, $100 oil is close-and-almost -- not more than a day's
trading below the breakthrough !! With the world's oil consumption now over
85-million barrels per day -- and with the realistic expectation for
2030 demand exceeding 115-million barrels per day -- the "doomsday Peak Oil"
scenario is considerably closer to its climax.
    The recent headlines on Brazil's "exciting" once-in-a-decade 5 to
8-billion barrel offshore oil discovery generated major financial market
excitement (by way of a 26% price increase for Petrobas's NYSE-traded shares).
What the press did not address was, firstly, the fact that the discovery well
cost over $250-million -- and secondly, that at the world's current oil
consumption, a 5-billion barrel reserve is depleted in only 59 days !! And as
an 8-billion barrel find -- the aggregate new reserves would be depleted in
only 94 days !! Put another way -- at the world's current oil consumption
rate, the reserves found in this truly major and newsworthy oil discovery
would be depleted in about 3-months (assuming that the new field reserves are
at the top end of current estimates !!).
    The financial and commodity markets are also turning a blind eye to the
fact that the world's current oil finding rate -- increasingly difficult and
costly in any event -- currently comprises only about 50% of current world oil
consumption !! In our world of inexorably rising oil consumption (think
"China" and "India"), the industry must also contend with the recurrent supply
uncertainties deriving from natural disasters and the many notably unstable
political regimes involved. Is there a more compelling argument for the
inevitable "Hydrogen Economy?"
    Understandably -- the universe of "alternative" energies (solar, wind,
ethanol, biofuels, et al) are now being widely promoted. But without a known
exception, all remain dependent upon direct and indirect Government subsidies
in varying forms. A long list of valid and other reasons support subsidies for
"alternative" energy sources -- despite hydrogen being increasingly understood
and accepted as the obvious, and only, REPLACEMENT energy resource.
    The front-and-center issue is that the industrialized world must soon
embrace the "Hydrogen Economy" simply as a matter of survival -- as the
world's oil and gas resources approach depletion. Other energy fuels, as coal
and nuclear, are inevitably either environmentally degrading -- or in the case
of nuclear, generate dangerous waste products incurring increasing disposal
    The "Hydrogen Economy" will eliminate the rapidly rising environmental
costs of carbon dioxide, nitrous oxide (NOX) and sulphurous oxide (SOX)
emissions (greenhouse gases) and the resulting global warming. The longer term
costs of maintaining environmental stability cannot be ignored. By generating
"clean" energy, with benign environmental impact, the "Hydrogen Economy" will
provide the only longer term, economic pristine alternative (more correctly --
the REPLACEMENT alternative).
    Depletion and pollution concerns will be substantially eliminated in the
"Hydrogen Economy" because our planet's hydrogen reserves are virtually
inexhaustible -- and its combustion products, exclusively heat and water
vapour, are environmentally pristine. A reminder here that our Sun's energy is
fuelled by burning hydrogen !!
    It is increasingly evident and accepted that the inevitable "Hydrogen
Economy" will have a dramatic economic impact on the world as we know it --
and certainly on the many major players in the massive global energy industry

    About the Phoenix Position in Hydrogen Generation:

    Phoenix intends to maintain a leading role in the future "Hydrogen
Economy" -- capitalizing on the primary development milestone we reached with
the October 2006 grant of U.S. Patent 7,122,171 covering the innovative,
proprietary hydrogen gas generation technology on which Phoenix holds long
term, worldwide exclusivity rights through its U.S. subsidiary -- Phoenix
International Energy Inc. Additional international patent filings have been
completed under the rules of the International Patent Cooperation Treaty in
Canada, the European Union, Australia and India; other national coverages are
under review.
    The Phoenix position is secured through the comprehensive Technology
License Agreement with the major U.S. research university under which the
intellectual property rights are maintained for a period of 20 years beyond
the 17-year life of the last patent issued under accord. Phoenix maintains
that the newly issued U.S. Patent establishes a strong measure of confidence
that no "prior art" has been disclosed in its patent application examination
process that may conflict with the basic, proprietary "foundation" technology
covering the solar light-powered generation of minimal cost pure hydrogen fuel
gas from an ordinary water feedstock. The benign environmental credentials of
hydrogen generation (from a water feedstock) -- and its combustion products
(only heat and water vapour) -- will ensure the survival of a more pristine
planet Earth.

For further information:

For further information: S. Donald Moore, President, T. (416) 368-4440,

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