Industry Leader, The Real Estate Book Creates A Best-in-Class Website for
Consumers to Find Homes For Sale and Realtors to Get Pre-Qualified, Cost-
TORONTO, Aug. 1 /CNW/ - When it comes to delivering real estate
advertising information, online and in print, to consumers who want to buy or
sell their home, no one compares to The Real Estate Book. Second to none in
the industry and serving nearly 500 markets, the magazine and website continue
to serve a sweet spot in the marketplace by driving business for many of its
advertisers who are Realtors and helping consumers find or sell their next
home. Now, it's even better for consumers and advertisers alike. The Real
Estate Book, the No.1 real estate media brand in Canada and across North
America, announced today the launch of a newly enhanced version of their
award-winning companion website, RealEstateBook.com. The revamped site boasts
state-of-the-art features and technology in an easy-to-use format to provide
the user with an unparalleled search experience and generate the most
qualified leads for advertisers.
"The upgraded RealEstateBook.com will facilitate a streamlined and
simplified home buying and selling experience. The Internet is an integrated
element of our core business strategy, and a cost-effective marketing solution
for advertisers. The new site is enhanced to provide consumers with rich
content, plus advanced mapping and filtering technology to help them make
informed and better decisions, faster and easier," said Glenn Goad, Executive
Vice President of Consumer Strategy at Network Communications, The Real Estate
Book's parent company.
"Our advertisers will benefit from the high-quality, pre-qualified
traffic we will generate for their properties," said Todd Walker, Vice
President of The Real Estate Book. The enhanced RealEstateBook.com is designed
to allow for easy navigation of over 750,000 home listings and provide home
shoppers with relevant content needed to help them make informed decisions
when buying their next home. For advertisers, the site now offers even more
varied and easier ways for home shoppers to contact them. The new updated
- New Web ID system: home shoppers can get more details on a listing in
one of the 10 million The Real Estate Book magazines simply by typing
in the listing's code featured in the book to go directly to the
listing on RealEstateBook.com.
- Advanced searching and sorting capabilities: shoppers find homes that
best match their search criteria quickly and easily.
- Faster to use: search results in one click.
- Richer content: property listings are loaded with multiple photos,
virtual tours, neighborhood information, and interactive maps.
- Map-based searching: utilizing Microsoft Virtual Earth, home shoppers
can search by cities and neighborhoods, using free-form keywords and
Canadian home sellers value The Real Estate Book because they know their
advertised home is reaching an audience of interested and qualified
homebuyers. Over 40,000 advertisers display 250,000+ homes, on 29,000+ pages,
in nearly 500 editions, to more than 20 million readers across North America
every month. The Real Estate Book is a major provider of real estate listings
to 25 distribution partners and is a part NCI's residential umbrella site,
LivingChoices.com, with a growing audience of over 1 million unique visitors
About Network Communications, Inc.
In Canada, Network Communications' The Real Estate Book(R) brand is the
market leader for print and internet-integrated real estate listings
advertising with publications in 31 markets, readership of over 1.4 million
people, and tens of thousands of unique online users each month. The Real
Estate Book(R) is the No.1 multimedia source for Canadian consumers looking
for a home, and for Canadian Realtors who advertise their clients' homes for
Network Communications, Inc. is the leading publisher of printed and
online real estate information in North America. Its magazines are read by
over 12 million readers in over 500 markets and deliver more than one million
leads to advertisers each month. Online magazine content can be accessed at
www.livingchoices.com. More information about NCI can be found at www.nci.com.
For further information:
For further information: Media Contact: Dave Taylor, Network
Communications, Inc., E: firstname.lastname@example.org, P: (905) 841-9233