The New HUSQVARNA Viking(R) SAPPHIRE(TM) Sewing Machines Bring Exclusive Features to a Whole New Market

    New Sewing Innovations Bring Increased Convenience and Capability for
Sewers Worldwide

    HAMILTON, BERMUDA, March 12 /CNW/ - Today SVP Worldwide, owner of
HUSQVARNA VIKING(R) brand sewing machines--the leading global sewing machine
manufacturer--announced the worldwide introduction of its new SAPPHIRE(TM)
line of sewing machines. The new SAPPHIRE 830 and SAPPHIRE 850 sewing machines
combine state-of-the-art advancements with HUSQVARNA VIKING brand's renowned
craftsmanship to enhance the sewing experience for any sewer. Inspired by the
worldwide spotlight on creative sewing, intermediate sewers will find in this
new generation of machines exclusive features that have only previously been
available on the most expensive machines. SAPPHIRE sewing machines are now
available from authorized independent HUSQVARNA VIKING retailers throughout
the world.

    "HUSQVARNA VIKING sewing machines are known for being high quality,
user-friendly machines that enable the beginning sewer to transition to the
next skill level," said Don Fletcher, CEO of SVP Worldwide. "The SAPPHIRE line
brings the HUSQVARNA VIKING high-end exclusive features to a whole new market
of sewers. Whether the interest is quilting, crafting, fashion sewing, or home
decor, the SAPPHIRE sewing machine will enable sewers to take their creativity
to the next level."

    Exclusive features that sewers have desired, but may have been out of
reach, are now available in the SAPPHIRE line. The Exclusive Sensor System
automatically lowers the presser foot when you start to sew and adjusts the
presser foot pressure after sensing the fabric thickness--resulting in a
perfect even-feed and the pivot position raises the foot to just the right
height for adjusting a project or turning a corner. The SAPPHIRE machine's
sewing surface between the machine side and the needle has been extended to an
impressive ten inches (25.4 cm)--providing more sewing and fabric space than
ever before. With a touch of a button the Exclusive SEWING ADVISOR(R) feature
automatically selects the best stitch and settings for the type and weight of
fabric being sewn, and also provides important advice for successful sewing.
The LCD GraphicDisplay shows the chosen stitch in actual size before it is
sewn, along with other important sewing information. The Exclusive Sensor
One-Step Buttonhole Foot creates perfectly balanced buttonholes by sewing both
sides of the buttonhole in the same direction. In addition, dual lights
illuminate the needle and extended sewing surface to eliminate eye strain and
make sewing easier.

    "The HUSQVARNA VIKING line of sewing machines is broad enough to help
keep today's enthusiast sewing for a lifetime," said Brad Hunsaker, Global
Vice President of Sales and Marketing for SVP Worldwide. "By listening to
sewers worldwide and providing features they want--like the SAPPHIRE sewing
machine's expanded working area, new exclusives for ease of use, and better
light--all at a competitive price, HUSQVARNA VIKING sewing machines continue
to be a prestigious influence in the $2 billion sewing industry."

    The HUSQVARNA VIKING(R) SAPPHIRE(TM) sewing machines can be viewed at or consumers can visit their local HUSQVARNA VIKING
authorized retailer to try the new machines.

    To download a high resolution photo of the New HUSQVARNA VIKING(R)
SAPPHIRE(TM) 830 and/or SAPPHIRE(TM) 850 sewing machines, visit the digital
image database at:, user name: Editor; Password: viking. Click "Find
an Image" and enter "Sapphire" into the Keyword Search.

    About SVP Worldwide and the HUSQVARNA VIKING brand of sewing machines:

    SVP Worldwide is a global company specializing in the design, manufacture
and sale of high quality household sewing machines and related products under
the HUSQVARNA VIKING brand name that enhance the joy of creative sewing.
HUSQVARNA VIKING sewing machines are produced at the company's facility in
Huskvarna, Sweden which has designed and manufactured premium sewing machines
since 1872. The tradition of fine craftsmanship that has always been
associated with HUSQVARNA VIKING sewing machines continues today. SVP
Worldwide offers a complete range of HUSQVARNA VIKING sewing machines
worldwide for sewers of all skill levels and lifestyles through its authorized
independent retailer stores.

    The SVP Worldwide enterprise is headquartered in Hamilton, Bermuda and is
the owner of the SINGER, VIKING and PFAFF brands of sewing machines, which
they manufacture and sell worldwide in over 190 countries.


For further information:

For further information: Westmoor Consulting, Provo, Utah, USA Stephen
Whyte or George Bowie, 801-377-2354 E-mail: or

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