The new behind-the-scenes make-up is blu_ray(TM) by CARGO Cosmetics

    CARGO high-definition blu_ray(TM) make-up solves the problems make-up
    artists have been having as they film in high-def.

    TORONTO, Feb. 27 /CNW/ - Make-up artists on sets of hit shows have been
facing their biggest challenge: high definition filming. Combined with
large-screen TV's, that means that every flaw is amplified. Even worse, any
heavy-handed make-up compounds the problem!
    The greatest challenge for these artists is keeping the make-up looking
completely natural. According to Suzanne Westmore, Emmy nominated make-up
artist on the hit show Dirt, "Complexions must be flawless". Yet at the same
time "Every blemish, line, and brush stroke is amplified". In addition,
problems such as shine, redness, and inconsistent pigments are magnified in
    These artists' new secret weapon: blu_ray(TM) high definition make-up:
CARGO Cosmetics' answer to the high-def problem. High tech pigments keep color
looking natural and consistent regardless of lighting. Micronized minerals and
irregular particle sizes in the pressed powder and blush/highlighter offer
complexion softening and line-minimizing features. Lip-smoothing enhancers in
the gloss minimize fine lines and make lips look fuller (as evidenced by
Angelina Jolie who sported blu_ray(TM) lip gloss at the SAG awards). Even the
mascara is revolutionary; a comb applicator ensures clump-free,
maximum-definition lashes. And to combat shine, the mattifier can be used
under or over make-up.
    "It's amazing. I'm so happy to see the continued commitment to integrity
and innovative products from CARGO," says Robin Siegel, celebrity make-up

    "The new blu_ray(TM) is amazing!"
    - Patty Bunch, celebrity make-up artist.

    "blu_ray(TM) is magnificent!  The blush is amazing on television."
    - Darrell Redleaf, celebrity make-up artist.

    "blu_ray(TM) makes you look flawless"
    - Jody Daye, celebrity make-up artist.

    The complete blu_ray(TM) collection consists of a Pressed Powder,
Blush/Highlighter, Mascara, Lip Gloss, and High Definition Mattifier. These
products are available wherever CARGO is sold, including Sephora stores,, and select independent beauty boutiques nationwide.

    For additional information about CARGO and a complete list of retail
                   locations, visit

For further information:

For further information: Jaye Campbell, CARGO Cosmetics, (416) 847-0700,
ext. 231,

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