WINNIPEG, Sept. 23 /CNW/ - As volunteers from across Canada prepare to
hit the streets in support of local literacy programs, Canwest announced today
the addition of iconic American singer-songwriter, author, and poet Bob Dylan
to the growing line-up of Raise-a-Reader Concert Series artists.
Partial proceeds from ticket sales of Dylan's upcoming Canadian tour - on
sale Friday September 26th - will be donated to Canwest Raise-a-Reader in
support of local literacy groups in communities across the country. Current
Canadian stops include: Victoria, Vancouver, Kamloops, Calgary, Lethbridge,
Regina, and Winnipeg.
"Bob Dylan has a repertoire of unforgettable lyrics that have put a voice
to a variety of causes over the course of his impressive career," said David
Asper, Executive Vice-President of Canwest Global Communications Corp. and
Chairman, National Post. "He has made a profound impact in the worlds of both
music and literature, and I am so pleased to have him join us in raising the
profile of literacy in Canada as the newest addition to the Concert Series
family of artists."
The Concert Series has the ongoing support of exclusive sponsor Assante
Wealth Management. Assante has been a major sponsor of Canwest Raise-a-Reader
since 2004, and with this series has provided additional funding dedicated to
raising awareness of literacy across Canada.
"The ability to read is fundamental to a child's confidence and a
cornerstone to success in life," says Joe Canavan, Chairman and CEO of Assante
Wealth Management. "With the support of artists like Bob Dylan, the momentum
of the Concert Series will only continue to skyrocket, ensuring that all
Canadians are made aware of the importance of literacy and the role it plays
in building a prosperous future for Canadian families."
Another key partner in the series is international concert promoter, Live
Nation. "Live Nation is proud to promote Bob Dylan's tour as part of the
Raise-a-Reader Concert Series, and is excited to generate awareness and
support for the Raise-a-Reader program and literacy groups in Canada," says
Paul Haagenson, President of Live Nation Western Canada.
Since the launch of the series last year, the Assante partnership and
contributions from participating artists - including international singing
sensation Michael Bublé, Grammy award-winning songstress Anne Murray, and
musical legend James Taylor - have raised half a million dollars for national
Canwest Raise-a-Reader is a national campaign to generate funds for local
literacy programs and raise awareness about the importance of encouraging
The highly successful Raise-a-Reader program has raised over $10 million
for literacy beneficiaries across Canada since its inception in 2002. One
hundred per cent of the funds raised in the local markets stays in their
community to support family literacy programs.
About Canwest Global Communications Corp.
Canwest Global Communications Corp. (www.canwest.com), (TSX: CGS and
CGS.A,) an international media company, is Canada's largest media company. In
addition to owning the Global Television Network, Canwest is Canada's largest
publisher of paid English language daily newspapers and owns, operates and/or
holds substantial interests in conventional television, out-of-home
advertising, specialty cable channels, web sites and radio stations and
networks in Canada, New Zealand, Australia, Turkey, Indonesia, Singapore, the
United Kingdom and the United States.
For further information:
For further information: Lynne Munro, VP, Community & Public Relations,
Canwest Global Communications Corp., T: (204) 953-7765, firstname.lastname@example.org