The Movie Network offers more to fans with redesign of its website

    Enhanced website launches today with strong and engaging subscriber
    acquisition and retention features

    TORONTO, Sept. 2 /CNW/ - Astral Media's The Movie Network has launched a
newly, redesigned website,, giving visitors a one-stop
resource for The Movie Network and its multiplex channels such as HBO Canada;
the classic movie service, Mpix; and the pay-TV network's high definition
channels and On Demand offerings.
    Showcasing everything the premium entertainment service has to offer and
mirroring the network's bold and sleek cinematic on-air look, the new
easy-to-navigate website provides both subscribers and potential subscribers
with unique opportunities to engage with the brand and sample all of the
service's offerings including exclusive series and Hollywood blockbusters. Key
features include comprehensive programming and schedule information, an
expanded and embeddable video player, enhanced user features such as SMS and
email reminders through a new subscriber only platform, social media share
links, a weekly newsletter and contests.
    In addition to newly designed series minisites, a robust and vibrant
movie section provides in-depth film information and indicates recent audience
favourites, new and upcoming films and also provides movie recommendations.
Also, new to the site is a dedicated acquisition section ( that
clearly communicates the value of a subscription to The Movie Network and lets
consumers get a taste of what the service has to offer.
    "The objective for the new website is to evolve into a
beachhead that attracts and engages existing and potential subscribers. Our
goal is to provide everything consumers need to know about The Movie Network
and its affiliated channels and services through an interesting and
user-friendly format that provides the best insider information and enables
consumers to sample the compelling experience offered by The Movie Network,"
said Gail Rivett, Vice President, Consumer Marketing, Astral Television
Networks. "Our research has shown that subscribers like to plan their viewing
schedules in advance, so by adding valuable, personalized tools to the site
and giving consumers up-to-date movie reviews and abundant series information, is the best subscriber resource for those looking to plan
their entertainment experience."
    At the centre of the revamped site is a new feature, MyTMN, which enables
visitors to create their very own customized entertainment experience
featuring their favourite programming from The Movie Network. This new
platform is aimed at providing current subscribers and potential viewers with
a number of ways to personalize their viewing schedule including timely SMS
and email reminders and a new weekly newsletter that will deliver relevant and
targeted content to subscribers. The newsletter will include special features
such as Weekend Can't Miss Programming, a list of upcoming OnDemand
programming, behind-the-scenes information on the movies and series, and
exclusive contests with prizing such as DVDs, personal superfan at-home
parties and special advance screenings.

    Other features of the new site include:

    I)     Master Scheduling Grid

           To give subscribers one easy-to-use, dedicated destination for
           programming information for The Movie Network and its stable of
           channels - including HBO Canada, HBO Canada2, MExcess, MFun!,
           MFest, The Movie Network HD, HBO Canada HD, HBO Canada HD2, Mpix,
           Morepix and Morepix HD - an upgraded and comprehensive scheduling
           tool is now also available. The interactive grid gives subscribers
           the opportunity to click directly on each program for more
           information and add their favourites to their MyTMN personalized
           viewing list.

    II)    Enhanced Video Portal

  now also features an extended and enhanced
           video portal where visitors to the site can see exclusive sneak
           peeks, trailers and clips from their favourite movies and series.
           The video portal contains fully embeddable clips allowing visitors
           to share, bookmark and re-post videos directly to sites such as
           Facebook, Twitter, and Digg.

    III)   Advanced Search Engine

           This new feature will make it easier for visitors to the site to
           find out what's new, coming soon or last-chance programming

    IV)    New Easy To Navigate Layout

           The new layout of the site will make it easier for visitors to
           find exactly what they're looking for, including programming by
           genre and schedule information, video content, celebrity
           interviews and movie reviews, or information on how to subscribe
           to The Movie Network. All of this information is now listed under
           the following separate categories: Schedule, Series, Movies,
           Specials & Documentaries, Video, Movie Entertainment and Join.

    V)     Movie Entertainment Section

           Consumers can get the latest movie and television news through a
           special Movie Entertainment section featuring content from the
           monthly magazine and regular on-air segments of the same name.
           Entertainment lovers can find video and podcast celebrity
           interviews, movie and television articles and the inside scoop on
           The Movie Network's movies and series as well the latest in
           theatrical releases from Movie Entertainment hosts Teri Hart and
           Steve Gow.

    The new site was created by The Movie Network's in-house Interactive team
headed by Barbara Bailie, Director, Interactive, Astral Television Networks,
in conjunction with Grand Creative. The launch will be communicated to
subscribers and consumers through 30-second on-air spots, affiliate vehicles,
print advertisements in Movie Entertainment magazine, a launch contest and
online banner ads.

    The Movie Network is a pay television service available in eastern
Canada. With premiere access to Hollywood hit movies, new and exclusive HBO
content, critically-acclaimed Showtime series and first-rate Canadian
programming, this pay-television service presents Canadians with some of the
best television entertainment available. The Movie Network service includes
five 24-hour multiplex channels - M, HBO Canada, MExcess, MFun! and MFest -
which deliver diverse and entertaining programs in an uncut and
commercial-free television environment. The Movie Network also offers The
Movie Network HD and HBO Canada HD, two dedicated high-definition channels
providing hundreds of titles in HD; and The Movie Network OnDemand, a
Subscription Video On Demand (SVOD) service, available in select areas across
eastern Canada. For more information, please visit

    The Movie Network is an Astral Media Television Network. Astral Media is
a leading Canadian media company, active in specialty and pay television,
radio, outdoor advertising and interactive media. Astral Media's solid and
dynamic presence in the country's major markets rests on its commitment to
offer a unique combination of high-quality, targeted media for all its
audiences. For more information about Astral Media, please visit

For further information:

For further information: Media contact: Nicolle Balen, Astral Television
Networks, (416) 956-8638,; Roopa Shah, Astral Television
Networks, (416) 956-8584,

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The Movie Network

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