The More You Talk, The More You Can Earn

    Primus Cellular Dials Up New AIR MILES(R) Offer

    TORONTO, Aug. 28 /CNW/ - The AIR MILES Reward Program and Primus
Telecommunications Inc. have enhanced their partnership with a bonus offer of
1,000 AIR MILES reward miles when AIR MILES Collectors sign up with Primus
Cellular for a 1, 2, or 3 year plan before October 31, 2008. Collectors taking
advantage of this offer will also receive their choice of a FREE cell phone
and new Bluetooth accessories, along with a choice of airtime plans starting
at only $25 for 250 anytime minutes per month.
    As always, AIR MILES Collectors earn 1 reward mile for every $5 spent on
their monthly Primus bill which can include Home Phone, Long Distance,
Cellular, and High Speed Internet Services.
    "We are very excited to expand our Primus relationship with the addition
of its Cellular bonus offer," said Todd March, Chief Client Officer, AIR MILES
Reward Program. "The substantial base offer, coupled with the appealing bonus
offer of 1,000 reward miles, gives our Collectors more earning opportunities
and more reason than ever to sign-up with Primus."
    With Primus Cellular, Collectors will have access to the largest GSM
cellular network and they can keep their current phone number when switching
from another phone company.
    "Providing our customers with generous bonus offers allows us to add
extra value to their everyday services," said Andrew Day, Senior Vice
President of Residential Services, Primus Canada. "By offering 1,000 bonus AIR
MILES reward miles, Collectors will be able to redeem quickly for the rewards
they want."
    For more information on this Cellular offer, please visit To find out more information on Primus' other products
and services visit or call Primus' customer service centre at
1-800-806-3273 (English) or 1-800-340-4920 (French).

    About PRIMUS Canada
    Primus Telecommunications Canada Inc. is the largest alternative
communications carrier in Canada. The Company offers facilities-based voice,
data, e-commerce, Web hosting, VoIP and broadband Internet services utilizing
ADSL2+ technology. Primus Canada's national network consists of nationwide
switches with international connectivity through its parent company's global
network, ATM and IP nodes, and colocation facilities at major cities across
the country. Primus Canada is also one of Canada's largest MVNO's (Mobile
Virtual Network Operator) offering Primus Cellular service. Primus Canada is a
wholly-owned subsidiary of McLean, Virginia-based Primus Telecommunications
Group, Incorporated (OTCBB: PRTL). Primus Canada news and information are
available at the Company's Web site at

    About The AIR MILES Reward Program
    The AIR MILES Reward Program is Canada's premier coalition loyalty
program. Founded in 1992, it has more than 9.5 million active Collector
accounts, representing approximately two-thirds of all Canadian households.
The AIR MILES Reward Program offers Collectors over 800 different leisure,
entertainment, merchandise, travel and other lifestyle rewards by shopping for
products and services at one of more than 100 brand-name Sponsors. To find out
more information on the AIR MILES Reward Program, visit the website at .

    (*) Access Code is required when making long distance calls. 1,000 Bonus
    AIR MILES(R) reward miles offer available on plans starting at $25/month.

    (R)(TM) Trademarks of AIR MILES International Trading B.V. Used under
    license by LoyaltyOne Inc.

    (C)2008 Primus Telecommunications Canada Inc. All rights reserved.

For further information:

For further information: Corporate Affairs, AIR MILES Reward Program,
(416) 552-2346,; Jennifer Alsop-Lee, Media Profile,
(416) 504-8464,; Andrew Day, Primus
Telecommunications Canada Inc., (416) 207-7121,

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