The Lung Association launches new campaign to celebrate former smokers during National Non-Smoking Week

    OTTAWA, Jan. 20 /CNW Telbec/ - To honour Canadians who have quit smoking,
The Lung Association is launching a new campaign called "Celebrating Quitters"
as part of National Non-Smoking Week. "We're asking Canadians to share their
quit stories with us so that they can inspire others," says Nora Sobolov,
president and CEO of The Lung Association.
    <a href="">Anna Bertram</a>, a professional model, says she struggled for 10 years with
her smoking addiction. "I started smoking when I began my modeling career at
the age of 16. Looking back, I recognize the role that peer pressure played;
the need to fit into the industry and the idea of maintaining a "cool" image
played in my decision to start smoking. For 10 years I struggled with the
challenges of nicotine addiction. I finally realized it was a life journey to
quit. I am now smoke-free."
    <a href="">Reginald Mercredi</a> quit smoking 12 years ago. "I started smoking when I
was 14. My sister smoked and I bummed a cigarette off of her. I started out
just smoking 3 cigarettes a day. Before I quit, I was smoking a pack and a
half a day," says the former smoker from Cross Lake, Manitoba. "Smoking made
me feel sick. It gave me headaches. So when I was 28, I quit cold turkey.
    "My dad died of a rare nasal cancer. He smoked all his life. My uncle
Charlie died of lung cancer. My message to everyone is: Don't start smoking."
    Reginald's <a href="">Eugennie</a> four years ago. "After I quit, I noticed that I
didn't have colds every month. I used to get colds all the time and cough a
lot. My breathing is healthier now," says Eugennie Mercredi. "My taste has
improved. I feel good. My blood pressure is back to normal."
    Eugennie and Reginald Mercredi are actively spreading awareness about
smoking in their Northern Manitoba community through a grass-roots initiative
called the <a href="">Blue Light Project</a>. For more than a year, this crusading couple has
been handing out blue lights to those who have declared their homes as smoke

    Learn more

    <a href="">"How I quit smoking" - read personal quit stories by other Canadians</a>

    <a href="">Share your quit story with us</a>

    <a href="">Learn how to quit smoking</a>

    <a href="">Get more information about National Non-Smoking Week</a>

    Established in 1900, The Lung Association is one of Canada's oldest and
most respected health charities, and the leading national organization for
science-based information, research, education, support programs and advocacy
on lung heath issues.

For further information:

For further information: or to arrange an interview, media
representatives may contact: Cameron Bishop, Director of Communications and
Government Affairs, The Lung Association, (613) 569-6411, ext. 223,

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