The Longest Charitable Cycling Event in the World

    The Sears National Kids Cancer Ride

    TORONTO, June 12 /CNW/ - Sears Canada Inc. (TSX:SCC) today announced a
major new charity initiative and alliance with Coast to Coast Against Cancer
Foundation that will help raise awareness and funds for childhood cancer. In
2008, cyclists from across Canada will be able to register for a trans-Canada
cycling adventure, traveling nearly 7,000 kilometers from Vancouver to Halifax
in the Sears National Kids Cancer Ride. Cyclists will also be able to join the
ride in selected communities and cycle shorter distances on pre-determined
days. The Ride is expected to be an annual event raising significant monies
for Canadian children's cancer charities.
    "Sears is very excited to be a part of the National Kids Cancer Ride and
we are committed, through our associates and great network of stores across
the country, to help the Coast to Coast Against Cancer Foundation raise
awareness, funds and support for families who are dealing with this
devastating disease," said Dene Rogers, President and CEO, Sears Canada Inc.
"It is heartwarming to see the passion of those truly dedicated to the cause
and the faces of all the children who benefit from their efforts. Sears and
our customers are enthusiastic about investing in such an important part of
our future: our children."
    In Canada, 1700 children are diagnosed with cancer each year. Although
great strides in treatment and care have been made, childhood cancer is still
the leading disease-related cause of death for Canadian children. While over
75% of children survive cancer, more than 50% of survivors of childhood cancer
face after effects of their disease and treatment, including neurocognitive
impairments, sterility and secondary cancers. Childhood cancer has a
devastating effect on parents, siblings, extended family, friends and
communities everywhere.
    "We believe that together with Sears we will be able to positively impact
children and families affected by cancer to help them get through this
challenging period of their lives by providing long-term financial support to
the deserving childhood cancer charities who provide research, support, and
survivorship programs," said Jeff Ruston, Founder of the Coast to Coast
Against Cancer Foundation. "We are delighted to be working with an
organization like Sears Canada that believes in youth and their bright future
and we are looking forward to the inaugural Sears National Kids Cancer Ride.
    Launching in 2008, the Sears National Kids Cancer Ride will be what is
believed to be the world's largest fundraising event for childhood cancer.
Starting on Canada's west coast in Vancouver and finishing on Canada's east
coast in Halifax, the event will be of epic proportions. As they travel from
coast to coast along a well planned route, cyclists will be met by supporters,
stop at Sears locations for community support and refreshments, and visit with
pediatric oncology centres along the way. A volunteer team will accompany the
national team to ensure the safety of all riders, ensure optimum riding
conditions, drive support vehicles, and tend to the needs of all the riders.
    The men and women who will make up the core national cycling team, will
be avid cyclists who have experienced the difficulty and impact cancer can
have on a child, a family and the community. Canadians wishing to participate
in this exciting, fully-supported cycling fundraiser are invited to apply
online at, as registration spaces will be
limited. This core group of riders will also be joined by families of Canadian
cyclists who can register on-line to participate in the shorter daily stages
of the ride.

    Coast to Coast Against Cancer Foundation is a registered Canadian
charitable foundation. The Foundation is focused on improving the quality of
life of children with cancer and their families. The goal of the Foundation is
to raise funds by conducting memorable events that encourage an active,
healthy lifestyle. Over the past five years the Foundation and its organizing
team have raised over $2,500,000 through its annual "Tour For Kids" cycling
adventures, "The Inside Ride" cycling fund-raising programs and several other
cross-continent cycling events.

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 178 dealer stores, 64 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

For further information:

For further information: Eliana Cugini, Sears Corporate Communications,
(416) 941-4426,

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