NEENAH, Wis., Sept. 4 /CNW/ -- Kimberly-Clark's Kotex brand and Dot Girl
First Period Products ("Dot Girl"), a leading retailer of first menstrual
period kits for pre-teen girls, announced today a new licensing agreement. The
partnership allows the Kotex brand to offer exclusive educational content from
Dot Girl on its website, as well as connect with young women by having its
products featured in the Dot Girl's First Period Kit. Dot Girl will benefit
from being featured on the Kotex.com Special Offers page.
"We are excited to be teaming up with the Kotex brand, as well as
including Kotex Ultra Thin Pads with Wings and Lightdays Individually Wrapped
Liners in our Kit," says Terri Goodwin, co-owner of Dot Girl. "The addition
of these products will be a significant improvement for our core customers,
mothers and daughters looking to have the first period conversation, and will
be a great way for this group to gain access to product coupons for purchase
of Kotex brand products."
The Dot Girl's First Period Kit, currently sold through
http://www.dotgirlproducts.com, will also be featured in the Special Offers
section of the Kotex.com website. Dot Girl co-owners Terri Goodwin and Kathy
Pickus will be regular contributors to the Kotex.com Articles and Information
page, with their first article appearing in October 2008.
The Kotex brand sees this partnership as a great opportunity to help
educate and prepare young women to discuss their first period with their
mothers in a positive, practical manner. By working with Dot Girl, the Kotex
brand will be expanding its sampling and online outreach programs, key
components of its marketing initiatives, by reaching new feminine product
users through the Kits. Articles by the Dot Girl team will enhance the Kotex
brand's use of online communications channels to interact with consumers by
providing them access to educational and useful articles.
"The Kits by Dot Girl fit perfectly with a key Kotex brand promise: to
help mothers and daughters have that important first period conversation,"
says Maripaz Romero, Associate Brand Manager on the Kotex brand. "The Kits are
informative, convenient and stylish, and they are a great way to introduce a
new generation to the Kotex brand and its products."
About Dot Girl First Period Products
Dot Girl First Period Products is owned by TK Designs, LLC and is based
in the Seattle, Wash. area. TK Designs, LLC was founded in December 2005 by
sisters Terri Goodwin and Kathy Pickus. Along with The Dot Girl's First Period
Kit, the company sells books and clothing to help prepare young girls for
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of life for people in more than 150 countries. Every day, 1.3 billion people
-- nearly a quarter of the world's population -- trust K-C brands and the
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Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
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