The Knowledge Bureau partners with Standard Life to offer new Retirement Income Specialist Program to advisors in the financial services industry

    Santa Fe, NM, Nov. 8 /CNW Telbec/ - At the 4th Annual Distinguished
Advisor Conference in Santa Fe, New Mexico, the Knowledge Bureau, Canada's
primary educator in tax and financial services, announced the addition of the
Retirement Income Specialist (RIS) Program to its Master Financial Advisor
designation. The new one-year, self-study program is possible through the
exclusive educational partnership and program sponsorship of The Standard Life
Assurance Company of Canada, and has been developed to help financial advisors
strengthen their position as retirement income planning experts. The first
enrollment period begins immediately for courses that will begin in January.
    "This latest program is in line with the Knowledge Bureau's ongoing
efforts to deliver innovative educational programs that help advisors access
the information they need to enhance their business practice," said Evelyn
Jacks, President of the Knowledge Bureau. "We believe the Retirement Income
Specialist Program is very timely as it will add to advisors' understanding of
the specific needs of the huge baby boomer market."

    In April 2007, Decima Research showed that:

       - the economic growth experienced by Canada in recent decades has made
         the baby boomer generation the most affluent generation in our
         history, even after adjusting for inflation

       - 32% of Canadians have already received an inheritance in an average
         amount of $56,000, but inheritances in the future are expected to be
         five times this amount, or $300,000

       - 30% view taxes as the chief threat to their inheritance, but only 7%
         have sought professional advice

       - "The Knowledge Bureau and Standard Life have partnered on various
         initiatives. It is important for Standard Life to count on
         recognized experts to help us fulfill our commitment for providing
         added value to our advisors. The goal of our Partnering Program is
         to offer tools to advisors and assist them in catering to the
         requirements of the growing retirement income market," says
         Mick Kelly, Vice-President Sales, Retail Markets of Standard Life.

    As part of the exclusive partnership between Standard Life and the
Knowledge Bureau, Standard Life qualified advisors will benefit from
discounted pricing.
    The 12-month, self-study program, available to all advisors in English
only, consists of six 30-hour courses, which include:

       - Tax-efficient retirement income planning

       - Financial literacy: The relationship between risk and return

       - Portfolio construction and real wealth management

       - Advising family businesses

       - Owner-manager compensation planning

       - Use of trusts in tax and estate planning

    In addition to the RIS program, Standard Life's value-added tools for
advisors include:

       - Pareto referral system announced recently

       - Retirement Planning Toolkit software, which illustrates
         intergenerational retirement solutions

       - Market outlooks from Standard Life Investments Inc.

       - Standard Life's proprietary programs: Business Consultancy(TM) and
         Business Markets

    About The Knowledge Bureau

    The Knowledge Bureau is a national certified educational institute, which
provides continuing professional development to practicing professionals in
tax and financial services leading to certification and designation. It is the
home of the Distinguished Financial Advisor (DFA) and Master Financial Advisor
(MFA) designations.
    The Knowledge Bureau specializes in providing busy practitioners with
convenient multi-media self-study courses, in-company classroom training and
thorough Knowledge Bureau Education Days (workshops and conferences). It also
engages its instructors to speak and instruct for in-company programs
developed by its private clients.
    Its courseware has been vetted by Departments of Education across Canada
and the Human Resources Department of Canada, leading to its certification as
an educational institute and as such, its tuition fees qualify for the tuition
fee credit. Where students study at least 12 hours per month with the
Knowledge Bureau, a textbook and education credit is possible. In addition,
its courses have been accredited by a number of accrediting bodies in the tax
and financial services industries.
    The Knowledge Bureau has served over 3,000 student registrations since
its inception in 2003 and has issued over 1,450 certificates to graduates in
that time.

    About Standard Life

    The Standard Life Assurance Company of Canada is a major investment,
retirement and financial protection company. Along with its affiliated
companies in Canada, it had $37.9 billion in assets under management as of
June 30, 2007. It offers a wide range of financial products and services to
over 1.31 million individuals, including group insurance and pension plan
members. Total premium income and deposits reached $5.17 billion in 2006.
Standard Life group has been a prominent player in the Canadian marketplace
since 1833. (

    The Standard Life group is a leading provider of financial products and
services, with approximately 7 million customers and 1.5 million shareholders
worldwide. As of December 31, 2006, its investment management business had
$301 billion in assets under management. Founded in Edinburgh (Scotland) in
1825, The Standard Life Assurance Company demutualized in 2006 and a new
public company - Standard Life plc - was born. Standard Life plc was listed on
the London Stock Exchange (LSE), under the ticker symbol SL., on July 10,
2006. Standard Life plc entered the FTSE 100 on September 18, 2006, after the
quarterly review of the index by the FTSE group. In March 2007, Standard Life
plc became part of the FTSE4Good Index, which is used to identify companies
that meet globally recognized corporate responsibility standards.

For further information:

For further information: Media contacts: Marion Trapp, The Knowledge
Bureau, 1-866-953-4769,; Ann-Marie Gagné,
Standard Life, (514) 499-7999, ext. 4600,

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