Economic Conditions Not Dampening Attractiveness of United States as
Destination for International Travelers
BLOOMFIELD HILLS, Mich., May 15 /PRNewswire/ -- More than 50 percent of
international shopping travelers surveyed who have visited the United States
in the last 12 months are likely to come again over the next year. That's
good news for the U.S. economy according to a study commissioned by Taubman
Centers and Shop America Alliance in partnership with the U.S. Department of
Commerce, Office of Travel & Tourism Industries.
New research on The International Shopping Traveler from the top five
international inbound markets to the U.S. -- Canada, Mexico, UK, Germany and
Japan, representing 75% of all inbound U.S. Travelers -- was conducted by
Mandala Research via an online survey in January 2009. Survey respondents in
each country, 1760 in total, had visited the U.S. in the past 12 months and
Shopping, dining and cultural travel are among the top tourism activities
in the U.S. These activities are especially important to international
travelers and continue to be so even in these challenging economic times.
"Travel and Tourism is an important economic contributor to the retail sector,
as we see in our tourism shopping centers. The results from this study are
positive for the U.S. travel and shopping industries and for the country
overall," says Robert Taubman, Chairman, President and CEO of Taubman Centers,
who also serves on the United States Travel and Tourism Advisory Board.
"The International Shopping Traveler study will help retailers,
destinations and travel companies better understand and attract the shopping
traveler," says Helen Marano, Director, Office of Travel and Tourism
Industries, U.S. Department of Commerce. "This can go a long way in boosting
tourism. Shopping certainly spurs visitation to and spending in destinations
all across the United States, which, in turn, has a positive impact on the
employment and economic health of those areas."
Highlights of The International Shopping Traveler study results include:
-- Nearly 20% of these travelers say they have already booked their next
trip to the U.S. and an additional 50% are very likely to visit and
shop in the next 12 months.
-- SHOPPING DRIVES TRAVEL. For a large number of travelers, shopping
influences destination choice. 30% said it was a factor in their
choice of destinations, while 23% said it was a key reason for the
-- ECONOMIC IMPACT. These travelers allocated a sizeable portion of
trip spend to shopping activities, spending on average $1063 per
on shopping out of a total average of $3692 per total trip, per
While spending varies by market, the percent of shopping spend
in the total trip spend was an average of 29%, and as high as 40% with
Mexican Shopping Travelers.
Shopping Spend Total Trip Spend Shopping % of total
Overall Average $1063 $3692 29%
Canada $757 $2490 30%
Mexico $1310 $3249 40%
UK $968 $3845 25%
Japan $1200 $4722 25%
Germany $1085 $4127 26%
-- APPAREL LEADS. International shoppers most frequently purchased
-- OTHER POPULAR CATEGORIES. Footwear (47%), food/candy (47%) souvenirs
(47%), fashion accessories (39%) and cosmetics/beauty products (39%)
were key categories purchased by the international shopping traveler.
-- SHOPPED FOR SELF AND FAMILY. 84% made purchases for themselves
followed by spouse/significant other (68%) and children (44%).
-- BRAND SAVVY. Brand preferences(*) vary by inbound market. The top 25
brands shopped for overall are:
4. Polo Ralph Lauren and Tommy Hilfiger
5. Abercrombie & Fitch
6. Calvin Klein and Coach
7. Adidas, Gucci and Chanel
8. Sony, Armani, Banana Republic and Louis Vuitton
9. Apple, Prada and Victoria's Secret
10. Old Navy, Dolce & Gabbana, Diesel, American Eagle, DKNY, Hugo Boss
(*)Duplicate names on the same line indicate that the same percentage of
International Shopping Travelers surveyed, selected those brands.
-- MOTIVATORS: VALUE & SELECTION. Good value and a wide selection of
brands are most often cited as important elements of the shopping
-- CULTURAL & HERITAGE ATTRACTIONS AND UNIQUE DINING ARE IMPORTANT. It
clear that International shopping travelers are also cultural
travelers--visiting historic sites (48%), museums/art exhibits (39%),
concerts/theatres (36%), national parks (48%) and 27% report also
shopping at Museum Stores. 42% reported seeking out unique dining
experiences while visiting the U.S.
-- ONLINE TRAVEL. The vast majority of international travelers currently
use online sites to plan and book their travel to the U.S.
-- WHERE THEY SHOP. Destination preferences(*) vary by inbound market.
top 25 cities visited by international shopping travelers overall are:
1. New York, NY
2. Los Angeles, CA
3. Las Vegas, NV
4. Orlando, FL
5. San Francisco, CA
6. Honolulu, HI
7. Miami-Fort Lauderdale, FL
8. Chicago, IL
9. San Diego, CA and Washington, DC
10. Houston, TX
11. Boston, MA and
12. Buffalo, NY
13. Atlanta, GA
14. Phoenix, AZ
15. Dallas-Fort Worth, TX and Seattle, WA
16. Tampa, FL
17. Philadelphia, PA
18. Detroit, MI
19. Fort Myers-Naples, FL
20. West Palm Beach, FL
21. Denver, CO
22. Portland, OR
23. Baltimore, MD
(*)Duplicate destinations on the same line indicate that the same
percentage of International Shopping Travelers surveyed, selected those
Facts & Figures from THE INTERNATIONAL SHOPPING TRAVELER study:
-- Top five inbound countries to the U.S.: Canada, Mexico, Japan, U.K.
-- 1760 respondents (approximately 350 per country; on-line study -
-- Number of trips in the past 12 months:
-- Mexico 4.4
-- Canada 3.1
-- U.K. 2.3
-- Germany 1.7
-- Japan 1.7
-- Average trip expenditure is $3692; average spent on shopping is $1063
-- Mexican and Japanese travelers have higher mean shopping spend versus
total ($1310 and $1200 respectively).
-- Nearly half of all international travelers in the five markets
say that shopping was either a key reason for the trip or was a factor
in their choice of destinations.
-- Good value and variety are most often cited as important elements of
the shopping experience.
-- Apparel is the most frequently purchased item by international
-- Footwear and food/candy (and souvenirs) are the second most frequently
purchased categories; followed by beauty and accessories - both tied
for third, followed by perfume, children's apparel and handbags.
-- Germans are most likely to stay the longest when traveling to the U.S.
(15 - 21 days), followed by the British who stay up to 14 days.
-- Shopping accounts for a third of Canadian travelers' time when in the
U.S., and is about nearly a third of their total trip expenditures.
-- 51% of Mexican travelers state that they used friends and family as a
source of travel information.
-- Japanese and Germans said that shopping opportunities helped them
choose between destinations.
For a copy of the Executive Summary, please visit ShopAmericaTours.com or
contact Karen Mac Donald, firstname.lastname@example.org.
Taubman Centers (NYSE: TCO) is a real estate investment trust engaged in
the development and management of regional and super regional shopping
centers. Taubman's 24 U.S. owned and/or managed properties, the most
productive in the industry, serve major markets from coast to coast. Taubman
Centers is headquartered in Bloomfield Hills, Michigan. For more information,
Shop America Alliance LLC (SAA) represents 200 of the premier shopping
tourism destinations, shopping centers, retailers and outlets in North America
and 1600 museum stores. Founded in 1999, the organization serves as the travel
and tourism industry's exclusive resource for Shopping Tourism information and
partnership opportunities. Rosemary McCormick, President of Shop America
Alliance, serves on the Board of Directors/Executive Committee of US Travel
Association and is the co-founder of the US Cultural & Heritage Tourism
Marketing Council LLC. For more information on Shop America Alliance, visit
For further information:
For further information: Karen Mac Donald, Taubman Director,
Communications, +1-248-258-7469, email@example.com Web Site: