The Iconic "Voice" of IKEA Lends his Face to Help Canadians Sleep Better



    TORONTO, Aug. 29 /CNW/ - "The Voice" of IKEA is now the face of a good
night's sleep. It is hard to mistake his Swedish accent, he has one of the
most recognizable voices in Canada. Ever wondered what he looks like? Now "The
Voice of IKEA" can be seen for the very first time! He is imparting his
infinite wisdom at www.ikea.ca/mattress. He has given dating advice,
instructed on how to throw a good party and now he's your personal coach for a
good night's sleep.
    IKEA knows that how you sleep is as important as what you're sleeping on,
but with mattresses costing almost as much as a quality second-hand car, a
good night's sleep can seem out of reach. IKEA has set out to ensure that a
comfortable mattress suited to an individual's needs can fit just about any
budget. IKEA has developed and expanded their SULTAN collection - a full range
of high quality mattresses including foam, spring, and natural fiber
construction. And, IKEA offers a 45-day satisfaction guarantee that's backed
up with a 25-year warranty. Experts agree too. The SULTAN HASSELBACK mattress
is even recognized by the Canadian Physiotherapy Association. At
www.ikea.ca/mattress "The Voice" will provide sleep tips to help you find the
mattress that's just right for you.
    "IKEA has nearly doubled the SULTAN mattress range in the last two years
in response to the diverse sleeping preferences of customers." Says Madeleine
Lowenborg-Frick, Public Relations Manager, IKEA Canada.
    A global survey conducted in 27 countries across five continents by
Gallup International for IKEA shows that 36% of respondents sleep less now
than 5 years ago. The study also shows that the more satisfied a person is
with their mattress, the longer they will sleep.
    Visit <a href="http://www.ikea.ca/mattress">www.ikea.ca/mattress</a> and see how "The Voice" of IKEA can help you
finally get a good night sleep.
    In case you haven't had a chance to go to www.ikea.ca/mattress here is a
little taste of the hilarious efforts of the iconic "voice" of IKEA as he
tries to go to sleep with sheep: <a href="http://files.newswire.ca/623/Ikea_Small.mp4">http://files.newswire.ca/623/Ikea_Small.mp4</a>.

    About IKEA

    IKEA is a leading home furnishings retailer with 254 stores in 34
countries worldwide, which are visited by 458 million people every year. IKEA
Canada has 11 stores that are visited by 23 million people every year. Founded
in 1943, IKEA's business philosophy is to offer a wide range of products of
good design and function at prices so low, the majority of people can afford
them. More information is available on IKEA at www.IKEA.ca.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Madeleine Lowenborg-Frick, Public Relations
Manager, IKEA Canada, mdlw@memo.ikea.com, (905) 637-9440 x378; Natalie Cerny,
President, Parallel Communications, natalie@parallelonline.com, (416)
849-9083


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