The HRS HUSKIES Bring Home The Cup(TM) to St-Lazare, Quebec!

    Consumer voting brings the HRS HUSKIES to victory!

    TORONTO, April 23 /CNW/ - The HRS HUSKIES from St-Lazare, Quebec, are the
winners of the 2009 Team Up And Bring Home The Cup(TM) contest presented by
Pepsi(R), Lay's(R) and Gatorade(R) brands. The HRS HUSKIES were one of the 10
finalists in the contest selected out of 600 entries by a judging panel. The
team won the hearts and support of their community and Canadians who felt they
deserved to win the ultimate prize - a chance to celebrate with the NHL(R)
Stanley Cup(TM) trophy and hockey legend Mark Messier.
    The HRS HUSKIES have already developed a deep love for the game at such a
young age. They show up to every practice and game with smiles on their faces,
ready to hit the ice. At this rate, who knows - one of them could be the next
Mark Messier!
    Mark Messier says he can't wait to bring the Cup(TM) to St-Lazare for the
victory party. "These young boys are dedicated hockey players with an amazing
spirit. Amateur teams like the HRS HUSKIES are what make Canadian hockey such
an inspiring sport."
    Gary MacDowell, whose son plays on the team, and who entered the HRS
HUSKIES in the Team Up and Bring Home The Cup(TM) contest, says "the memory of
winning this contest, and touching one of the most prestigious trophies in
sports will stay with these boys forever."
    "The HRS HUSKIES love for hockey and their exemplary team spirit was
clearly felt by their community," says Dale Hooper, Vice President of
Marketing, PepsiCo Beverages Canada. "The HRS HUSKIES received overwhelming
support from their community leading them down the path of victory," remarked
Tony Matta, Vice President of Marketing, Frito Lay Canada.
    "It is wonderful to put the spotlight on local community teams and show
the passion Canadians have for the game of hockey," said Shawn Redmond, Vice
President of Marketing, TSN. "The Team Up and Bring Home The Cup(TM) contest
definitely engaged the hockey community driving an incredible level of
participation. A victory party for the HRS HUSKIES with the NHL(R) Stanley
Cup(TM) and Mark Messier is the perfect ending."
    The celebration with the HRS HUSKIES, Mark Messier and the NHL(R) Stanley
Cup(TM), will be held May 16th in St-Lazare, Quebec. The HRS HUSKIES Team Up
and Bring Home The Cup(TM) celebratory party will also be featured on TSN/RDS.

    About the Team Up and Bring Home The Cup(TM) contest sponsors and

    The Team Up and Bring Home The Cup(TM) program is sponsored by the
Pepsi(R), Lay's(R) and Gatorade(R) brands, and supported by TSN, Canada's
Sports Leader , Le Réseau des Sports (RDS), CTV, and the National Hockey
League (NHL).
    The Pepsi(R), Lay's(R) and Gatorade(R) brands each have a long history of
supporting hockey and are official sponsors of the NHL and NHLPA.

For further information:

For further information: Media contacts: Lauren Bondar,
Fleishman-Hillard Canada, (416) 645-8190,; Kim
Saunders, Fleishman-Hillard Canada, (416) 645-8200,

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