The Home Depot Canada and Habitat for Humanity Canada Take Action Against Canada's Affordable Housing Crisis with National Paper House Campaign



    - Canadians encouraged to 'Buy a House, Build a Home' to open the door
    to affordable housing across the country -

    TORONTO, Aug. 2 /CNW/ - The hard facts of Canada's affordable housing
crisis are hidden behind closed doors: across the country, over 1.5 million
people lack appropriate housing and low income families - who earn an average
of $12,000 a year - spend nearly half their income on shelter. Almost
two-thirds of low income households live in rental properties - while 90 per
cent of high-income earners own their homes.(*)
    It's time to open these doors to the possibility of affordable housing
for all Canadians. The Home Depot Canada, working in partnership with Habitat
for Humanity Canada, today announced the launch of the Paper House Campaign, a
national project that aims to raise money and awareness of the affordable
housing crisis in this country.
    From August 2 to September 2, 2007, for the first time ever, The Home
Depot Canada customers across the country have the opportunity to directly
contribute to this cause by purchasing a Paper House for $2, available in all
Home Depot stores. 100 percent of the net proceeds from the sale of the Paper
Houses will go to support Habitat for Humanity Canada in building real houses
for families in need.
    "The Home Depot is tremendously proud of its partnership with Habitat for
Humanity Canada," says Annette Verschuren, President, The Home Depot Canada
and Asia. "With the help of our Team Depot volunteers, we've built over 100
Habitat for Humanity houses in the past 11 years. Now, through the Paper House
campaign, all Home Depot Canada customers can contribute directly to this
cause by buying paper houses to build brick and mortar homes. This important
initiative empowers Canadians to better their communities - one Paper House at
a time."

    Buy a House, Build a Home

    Celebrating over 10 years of successful partnership, The Home Depot
Canada has been Habitat for Humanity Canada's lead sponsor since 1994, with
donations and gifts-in-kind currently totaling over $3 million annually.
Members of Team Depot, a national volunteer program for all Home Depot
employees, have worked on Habitat for Humanity Canada builds from coast to
coast, contributing thousands of hours towards making the dream of affordable
housing for Canadians a reality.
    "Working with The Home Depot on national programs - like the Paper House
Campaign - and on a local, grassroots level with the Habitat for Humanity
builds has helped us immensely," says David Hughes, President and CEO of
Habitat for Humanity Canada. "With The Home Depot's help, we've not only been
able to provide housing for Canadian families in need, but we've also created
momentum for a much-needed national movement for affordable housing."
    The Paper House Campaign challenges all Canadians to make a difference in
their communities through buying paper houses to build real homes. Stop by The
Home Depot to purchase a Paper House, or visit www.homedepot.ca to find out
more about this campaign.

    Special "Paper House Challenge" fundraising events will also be held in:

    Toronto at Yonge & Dundas Square on August 7, 2007 from 7:30a.m. -
    5:00 p.m.
    Vancouver at Pacific Centre on August 9, 2007 from 7:30 a.m. - 5:30 p.m.
    Montreal at Complexe Desjardins on August 16 from 7:00 a.m. - 5:00 p.m.

    About The Home Depot Canada
    ---------------------------
    Founded in 1978, in Atlanta, Georgia, The Home Depot is the world's
largest home improvement retailer currently operating 2,167 stores, including
157 stores across Canada. The Company reported fiscal 2006 sales of
US$90.8 billion and employs approximately 364,000 associates, including more
than 30,000 Canadians.
    Giving back is a core value of The Home Depot Canada. Whether it's
building playgrounds for children, creating affordable housing with Habitat
for Humanity, or working on environment projects, The Home Depot Canada is
deeply committed to investing in its communities. Through the national Team
Depot volunteer program, associates positively impact the communities in which
they live. In 2006, Team Depot contributed over 60,000 volunteer hours to
projects nationwide.

    About Habitat for Humanity Canada
    ---------------------------------
    Habitat for Humanity Canada is a national, non-profit, faith-based
organization working for a world where everyone has a safe and decent place to
live. The mission of the organization is to mobilize volunteers and community
partners in building affordable housing and promoting home ownership as a
means to breaking the cycle of poverty. Habitat for Humanity Canada was
founded in 1985, consists of over 30,000 volunteers and 71 affiliate
organizations from coast to coast, and is a member of Habitat for Humanity
International which spans 93 countries, has built over 225,000 homes, and is
now building a new home every 21 minutes.

    Regional housing crisis statistics and fundraising event information
available upon request.

    Interviews with The Home Depot Canada, Habitat for Humanity Canada or
local beneficiaries of Habitat for Humanity Canada homes available upon
request. Please contact below.

    --------------------------------------
    (*) Canadian Mortgage and Housing Corporation, Canadian Housing Observer
    2006





For further information:

For further information: Andi Argast, Stephanie Marton, Edelman Public
Relations, (416) 979-1120 Ext. 240, 314, andi.argast@edelman.com,
stephanie.marton@edelman.com

Organization Profile

The Home Depot Canada

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890