The Heroic Aliens from the Hit Cartoon Network Series Ben 10(TM) Are Being Unleashed across North America

    Bandai America and Cartoon Network Partnering on the Fun "Release Your
Inner Alien" Promotional Tour That Invites Kids to Become Ben 10

    CYPRESS, CALIF., September 6 /CNW/ - Bandai America:


    Launching September 7th, the "Release Your Inner Alien" tour kicks off in
Toronto and hits over 20 cities across the United States and Canada through
late October. Kids can experience what it's like to become their favorite 10
year-old hero Ben Tennyson - from the hit Cartoon Network show Ben 10. The
in-store events feature:

    --  Ben 10 street teams journeying across the country in customized
vehicles, bringing the action, adventure and aliens from Ben 10 to kids

    --  Fans in attendance at these free events will be amongst the first to
test drive Bandai America Inc.'s new Deluxe Omnitrix role-play toy and its LCD
game feature.

    --  Kids and their families are invited to come out and score cool prizes
and coupons.

    --  For more information and a full schedule of events, please visit



    --  Friday 9/07, 10AM-1PM: Toys "R" Us (290 N. Service Road, off Lindsay
Dr.; Oakville, ON; 905-849-1860); 2PM-5PM: Wal-Mart (1471 Harmony Rd N., off
Taunton Rd. E.; Oshawa, ON; 905-404-6581)

    --  Saturday 9/08, 10AM-1PM: Toys "R" Us (4559 Hurontario Rd., btw.
Eglinton Ave. E. & Elia Ave.; Mississauga, ON; 905-568-8697); 2PM-5PM: Toys
"R" Us (150 West Drive, btw. Queen St. E. & Clark Blvd.; Brampton, ON;

    --  Sunday 9/09, 10AM-1PM: Wal-Mart (100 City Centre Dr. at Kariya Dr.;
Mississauga, ON; 905-270-9300); 2PM-5PM: Wal-Mart (800 Warden Ave. at Civic
Rd.; Scarborough, ON; 416-615-2027)


    --  Friday 9/14, 10AM-1PM: Wal-Mart (1000 Guildford Town Centre at 152nd
St.; Surrey, BC; 604-581-1932); 2PM-5PM: Toys "R" Us (Landsdowne Shopping
Center; 5300 No. 3 Rd., btw. Lansdowne Rd. & Alderbridge Way; Richmond, BC;

    --  Saturday 9/15, 10AM-1PM: Toys "R" Us (4800 Kingsway at McMurray Ave.;
Burnaby, BC; 604-668-8330); 2PM-5PM: Toys "R" Us (1110 Lougheed Hwy., btw.
King Edward St. & Casey St.; Couquitlam, BC; 604-654-4775)

    --  Sunday 9/16, 10AM-1PM: Wal-Mart (925 Marine Drive N., btw. MacKay Rd.
& Hares Ave.; Vancouver, BC; 604-984-6830); 2PM-5PM: Wal-Mart (66 Ave., btw.
201st & 203rd St.; Langley, BC; 604-539-5210)


    --  Street team members will be outfitted with a wearable flat screen TV
monitor that is built into a life-sized Omnitrix device. Fans can see
highlights of the LCD game play, footage from the popular TV series and more.

    --  Kids in attendance will also get the chance to "spin and win" for
prizes on a giant Omnitrix and can score temporary tattoos of the aliens from
the show.

    ABOUT BEN 10:

    --  Imaginative and comical, Ben 10 is a hit among young boys who love
action and adventure, humor and transforming aliens with super abilities. The
action-packed fourth season can be seen daily on Cartoon Network.

    --  Building off of its successful debut last year, Bandai America's Ben
10 toy line features top-selling action figures, vehicles, playsets and
role-play toys.

    --  The all-new Deluxe Omnitrix mimics what kids see on the TV series
with flashing lights and sounds, as well as a fun LCD game. There are multiple
game modes to play with, such as the battle mode where kids have to race
against the clock to defeat the evil alien character Vilgax.

For further information:

For further information: For Media Inquiries Only The Rogers Group Jason
Avila, 310-552-4156 or For All Consumer-Based Inquiries
Bandai America Customer Service 714-816-9560

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