The Great Canadian Moo unites Canadians

    Canadians across the country show their pride for 100% Canadian Milk

    MONTREAL, June 4 /CNW Telbec/ - As part of its new 100% Canadian Milk
campaign, Dairy Farmers of Canada (DFC) launched 'The Great Canadian Moo', a
simple, fun Web event which reached and mobilized dairy lovers across the
country. On June 3rd, by using their blog, Facebook and, Canadians from coast to coast, showed their support
for the Canadian dairy cow and set a world record for the most moos in a
24-hour period.
    Created by DFC to rally Canadian consumers to the 100% Canadian Milk
brand, The Great Canadian Moo is a unifying web event designed to engage
consumers and arouse national pride in our milk and dairy products. Launched
on March 30th, was the focus of online publicity
ranging from ordinary web banners to rich media advertisement. It was also
advertised on the social networking site Facebook and on DFC's Canadians could also 'share the site' on Twitter, Digg,
Stumble Upon and
    The Great Canadian Moo generated a viral effect among users and provided
great visibility for the 100% Canadian Milk branding - just one click and
consumers became part of a national event that placed Canadian Milk at the
heart of the matter!
    On June 3rd, Canadians from across the country clicked on, generating a total of 1,027,916 Canadian moos. The
province of Ontario having generated the most moos in a 24-hour period with
575,000 moos.
    The impressive number of moos, clearly indicates that Canadian consumers
support local dairy producers and processors; view them as having respect for
the environment, food quality, and animal care; and recognize that their
unique goal is to produce dairy products made with 100% Canadian milk, which
is crucial to making a superior product.

    About Dairy Farmers of Canada

    Dairy Farmers of Canada (DFC) promotes the wholesome goodness of dairy
products as part of a healthy, balanced diet and encourages good nutrition for
all Canadians. DFC is completely funded by dairy producers.

For further information:

For further information: Solange Heiss, Dairy Farmers of Canada, (514)
284-1092, ext. 233,

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Dairy Farmers of Canada (DFC)

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