Canadians coast-to-coast lead the sustainable mobility revolution as the
first owners of the next-generation Prius, embracing a suggested starting
price below the 2009 model it replaces
TORONTO, June 18 /CNW/ - The sustainable mobility revolution is
accessible to all Canadians, as Canada's first drivers from coast-to-coast are
picking up the keys to their own all-new 2010 Toyota Prius - the tech-savvy
third-generation evolution of the full-hybrid passenger car that started it
Think you know who's driving Prius hybrids these days? Think again!
Actors, climate change presenters, driving instructors, civil servants and
dairy farmers from across Canada are set to become the very first owners of
the all-new, 3rd generation 2010 Toyota Prius, proving that this new hybrid
really is for everyone. Loaded with innovation and featuring more than 1,000
patents, the 2010 Toyota Prius arrives at Canadian Toyota Dealers with an
equally impressive price tag: starting at just $27,500, the next-generation
Prius costs less than its 2009 model predecessor. Even more Canadians will
find the world's ambassador for environmentally responsible personal
transportation a perfect choice for their lifestyle.
"Featuring Toyota's Hybrid Synergy Drive and an innovative complement of
intuitive technology and standard equipment, the 2010 Toyota Prius delivers
value without equal," said Warren Orton, Director at Toyota Canada Inc. "It's
no wonder Canadian drivers - including our first owners across the country -
are excited about picking up their Prius' today."
Leading the sustainable mobility revolution as they embrace innovation
and practical environmental responsibility, the first owners picking up a 2010
Prius model at Toyota Dealers across Canada are:
- Andrew Macauley (Victoria BC): Andrew is a BC civil servant whose
daughter convinced him to have a look at the new 2010 Toyota Prius.
He's concerned that society's energy consumption is going to become a
very real problem, and appreciates that the Prius has been designed
from the ground up to minimize its fossil fuel consumption. "Why not
just make the right decision today when the option is there? There's
no sense in putting it off when technologies like we see with the
Prius hybrid are here today," he says. Andrew is picking up his 2010
Prius from Metro Lexus Toyota.
- Kae Shummoogum (Calgary AB): Kae is a long-time hybrid vehicle
enthusiast who has owned a Prius before, as well as a Toyota Camry
Hybrid and Toyota Highlander Hybrid. The 2010 Prius will be the sixth
hybrid his family has owned. While he has owned hybrids from other
manufacturers, he loves the full-hybrid system from Toyota and plans
to replace those with Toyota models in the future. Toyota's hybrids
are not only fuel efficient and generate fewer emissions in Kae's
personal life - they're also critical to the work done by his two
companies (Gasonic Instruments and EnviroRentals), which provide
instruments and monitoring of air quality in buildings and parkades.
"We're always worried about the exhaust/emissions from our own
vehicles, and the Prius and hybrids are the best ways to ensure we're
minimizing those emissions during our work," he says. In addition,
Kae has invested in solar water heaters and a wind power generator,
and was trained by Al Gore to present a version of the former US Vice
President's "An Inconvenient Truth" presentation. Kae also
incorporates his own personal experience with hybrid vehicles, solar
energy and wind power during his presentations. Kae is picking up his
2010 Prius from Country Hills Toyota.
- Ron Rushbrook (Regina SK): Ron has been a Toyota owner for years,
having previously driven a Camry and a RAV4, and is trading in his
second generation 2006 Prius on the all-new model. "In my day to day
activities, it's important that I be as friendly as I can to the
world we are living in," he notes. Ron is also looking forward to the
new Prius' more powerful yet more efficient Hybrid Synergy Drive and
the revised styling. "And of course, you can't beat Toyota quality,"
he says. Ron is picking up his 2010 Prius from Taylor Toyota.
- Angelo DiCiccio/Young Drivers of Canada (Markham ON): The trusted
training company has been teaching Canadians how to drive and survive
for more than 30 years, and has just celebrated the graduation of its
one millionth student. Angelo is general manager of the company's
Greater Toronto Region and the new 2010 Toyota Prius will be his
first hybrid. Angelo's job puts him in the car a lot, and he's always
concerned about safety and fuel economy - two areas where the Prius
excels, with Vehicle Stability Control, Traction Control, seven
airbags, and Toyota's Active Front Headrests with Whiplash
Protection, plus best-in-class fuel efficiency. Add in Toyota's
legendary quality and the Prius is a winner in Angelo's books. "The
average in-car instructor will log about 50,000-60,000 kilometres a
year, so - without a doubt - reliability and fuel efficiency are
key," he notes. Angelo is picking up his 2010 Prius from Markville
- Jacques Thisdale (Sherbrooke QC): Jacques is a well known actor who
has long believed that being environmentally responsible is an
important way to live. He's becoming a first-time hybrid owner after
researching the fuel economy, low emissions and other benefits of the
full hybrid system used in the Toyota Prius. He's most excited about
the potential that money saved on gasoline can be put to better uses
for all of us. "The millions of dollars that people spend on gas is
money not being directed into our cities, infrastructure and the
environment. The Prius is one way to work towards preventing some of
that waste," he says. Jacques is collecting the keys to his 2010
Toyota Prius from Sherbrooke Toyota.
- Cory Cook (Yarmouth NS): Cory owns Cooks Dairy, a small independent
company started by his grandfather more than eight decades ago. He
likes the organization of the instruments and controls, and is
excited about the available navigation system. He's also concerned
about the price of gas and the best-in-class fuel efficiency of the
new Prius was a big selling point. This is his first hybrid. "My
family has done its best to recycle and so on, but this is a big step
for us into more environmentally aware living," he says. Cory is
picking up his Prius from Tusket Toyota.
- Joe Jacob (Moncton NB): Joe owns a fish processing business and is a
car guy and big fan of hybrids. He has owned Toyotas exclusively
since 1990, often buying more than one at a time, and this will be
his fourth Prius. He's very keen on the solar-powered cooling system,
but for him, fuel efficiency is the bottom line. "I do a lot of short
distance driving for my business, and hybrids are great at that. The
Prius will save me money in the long run," he says. Joe is collecting
his keys from Acadia Toyota.
"The pursuit of environmental sustainability will deliver real and
sustainable success in the auto sector with innovative vehicle designs that
Canadians demand - vehicles reduce fuel consumption and emissions, yet deliver
what Canadians want - our first owners know that," Mr. Orton continued. "With
the new, third-generation Toyota Prius, we deliver a viable roadmap for the
future of personal transportation. Its performance and driveability will
delight, while its midsize lift-back form gives it amazing versatility. The
product of more than 1,000 new patents and five trim levels, the new 2010
Toyota Prius delivers the future now."
Also launching today is the all-new 2010 Prius microsite. Canadians can
visit www.prius.ca to learn more about the innovative technology found in the
hybrid through new multimedia. The 2010 Toyota Prius - the next generation of
the world's only million-selling hybrid alternative to the
conventionally-powered automobile - delivers more of what Canadians are
looking for... and less of what they're not:
- More performance, thanks to a Hybrid Synergy Drive that is 90 per
cent newly-developed, with significant improvements over the system
used in previous Toyota hybrid models. The 2010 Prius improves power
by 22% while simultaneously improving fuel consumption by 7% compared
to the current generation.
- Less money at the gas station, thanks to improved fuel consumption of
an estimated 3.8 L/100 km combined - the 2010 Prius is the only model
on the road that beats the 2009 ecoENERGY award winner for Most Fuel-
Efficient Mid-Size vehicle - the 2009 Prius. In fact, according to
Transport Canada's ecoENERGY Fuel Consumption Guide, the new 2010
Prius will be the most fuel-efficient on the road today.
- More innovation, in the form of more than 1,000 patents covering
everything from essential performance and safety systems to available
comfort and convenience features.
- Less resistance, thanks to an aerodynamic body design that delivers
Toyota's best coefficient of drag (Cd) of 0.25, thereby improving
fuel efficiency and reducing road noise.
- More versatility, thanks to the ample and flexible liftback design
and improvements to boost winter performance.
- Less worry, from a decade's worth of experience in building and
maintaining top-quality hybrid vehicles.
- More comfort, from additional rear-seat legroom to Toyota's first
available solar-powered ventilation system that pre-cools the Prius
cabin in summer.
- Less footprint, thanks to the new Prius' ability to operate in
electric-only mode, improved fuel efficiency, reduced emissions, and
the use of environmentally-responsible manufacturing methods and
materials, such as plant-derived, carbon neutral plastics and
available LED headlights.
- More safety, with a full suite of vehicle control systems, active
headrests and seven airbags as standard equipment.
The 2010 Prius leads the future now with trims that create value for
- The well-equipped 2010 Toyota Prius (MSRP starting at $27,500) is a
versatile five-passenger liftback powered by a specially designed
Toyota Hybrid Synergy Drive system that delivers up to 134 net
horsepower from its gasoline engine and electric motor, plus a
combined city/highway fuel efficiency of 3.8 L per 100 km and a Tier
2 Bin 3 emissions rating. This full-hybrid that started it all is
capable of operating in electric-only mode in addition to gas only
and gas-electric combination, the 2010 Prius captures and stores
energy through a regenerative braking system and comes standard-
equipped with innovative features such as the Eco Driver monitor; an
automatic temperature control system; high solar energy absorbing
window glass with UV protection; the Toyota Smart Key system with
driver door-handle touch sensor for locking/unlocking and push-button
start; Toyota's active front headrests with whiplash protection;
efficient, high-visibility LED brakelamps; and more.
- Those looking for additional features can order the 2010 Toyota Prius
+ Premium Package (MSRP starting at $29,610), which adds an upgraded
JBL Audio system with Bluetooth(R) capability, integrated XM
Satellite Radio, six-disc CD changer and eight speakers; an
integrated garage door opener; driver and front passenger footwell
lamps; a front passenger door-handle touch sensor for
locking/unlocking; and an auto-dimming rear view mirrors with
integrated backup camera.
- Climbing into a hot car at the height of summer is never comfortable
- at least, until now. The 2010 Toyota Prius + Premium Package with
Solar Panel (MSRP starting at $31,110) includes the same added
features as the Premium Package, plus a power moon roof equipped with
solar cells and remote air conditioning system that pre-cools the
cabin and keeps it comfortable - even when the Prius is parked.
- Those using their Prius for daily commutes or long drives will enjoy
the 2010 Toyota Prius + Touring Package (MSRP starting at $31,345),
which maximizes comfort and drivability with a special suite of
features, including: a premium JBL Audio system featuring a six-disc
CD changer, eight speakers, integrated XM Satellite Radio capability,
and Bluetooth(R) capability; integrated garage door opener; driver
and front passenger footwell lamps and illuminated doorsill trim; a
front passenger door-handle touch sensor for locking/unlocking; an
auto-dimming rear view mirrors with integrated backup camera; LED
headlamps with the Toyota Auto-levelling Headlamp System, headlamp
washers and fog lamps; and larger, P215/45R17 tires on 17" aluminum
- The 2010 Toyota Prius + Technology Package (MSRP starting at $36,565)
delivers maximum FutureWow benefits by building on the Premium
Package with Solar Panel. Additional features include: water
repellent front door glass; a voice-activated DVD navigation system
with backup camera; the Toyota Intelligent Parking Assist system;
Dynamic radar cruise control and Toyota's Pre-Collision System. The
whole is wrapped in additional comfort and style, including: Leather
seat surfaces; Heated front seats; Leather-wrapped steering wheel;
Auto-dimming rear-view mirror; and front illuminated doorsill trim.
For further information:
For further information: including a full list of media contacts,
digital images and product details please visit media.toyota.ca