The FutureWow 2010 Toyota Prius: Now available, now for everyone

    Canadians coast-to-coast lead the sustainable mobility revolution as the
    first owners of the next-generation Prius, embracing a suggested starting
    price below the 2009 model it replaces

    TORONTO, June 18 /CNW/ - The sustainable mobility revolution is
accessible to all Canadians, as Canada's first drivers from coast-to-coast are
picking up the keys to their own all-new 2010 Toyota Prius - the tech-savvy
third-generation evolution of the full-hybrid passenger car that started it
    Think you know who's driving Prius hybrids these days? Think again!
Actors, climate change presenters, driving instructors, civil servants and
dairy farmers from across Canada are set to become the very first owners of
the all-new, 3rd generation 2010 Toyota Prius, proving that this new hybrid
really is for everyone. Loaded with innovation and featuring more than 1,000
patents, the 2010 Toyota Prius arrives at Canadian Toyota Dealers with an
equally impressive price tag: starting at just $27,500, the next-generation
Prius costs less than its 2009 model predecessor. Even more Canadians will
find the world's ambassador for environmentally responsible personal
transportation a perfect choice for their lifestyle.
    "Featuring Toyota's Hybrid Synergy Drive and an innovative complement of
intuitive technology and standard equipment, the 2010 Toyota Prius delivers
value without equal," said Warren Orton, Director at Toyota Canada Inc. "It's
no wonder Canadian drivers - including our first owners across the country -
are excited about picking up their Prius' today."
    Leading the sustainable mobility revolution as they embrace innovation
and practical environmental responsibility, the first owners picking up a 2010
Prius model at Toyota Dealers across Canada are:

    -   Andrew Macauley (Victoria BC): Andrew is a BC civil servant whose
        daughter convinced him to have a look at the new 2010 Toyota Prius.
        He's concerned that society's energy consumption is going to become a
        very real problem, and appreciates that the Prius has been designed
        from the ground up to minimize its fossil fuel consumption. "Why not
        just make the right decision today when the option is there? There's
        no sense in putting it off when technologies like we see with the
        Prius hybrid are here today," he says. Andrew is picking up his 2010
        Prius from Metro Lexus Toyota.

    -   Kae Shummoogum (Calgary AB): Kae is a long-time hybrid vehicle
        enthusiast who has owned a Prius before, as well as a Toyota Camry
        Hybrid and Toyota Highlander Hybrid. The 2010 Prius will be the sixth
        hybrid his family has owned. While he has owned hybrids from other
        manufacturers, he loves the full-hybrid system from Toyota and plans
        to replace those with Toyota models in the future. Toyota's hybrids
        are not only fuel efficient and generate fewer emissions in Kae's
        personal life - they're also critical to the work done by his two
        companies (Gasonic Instruments and EnviroRentals), which provide
        instruments and monitoring of air quality in buildings and parkades.
        "We're always worried about the exhaust/emissions from our own
        vehicles, and the Prius and hybrids are the best ways to ensure we're
        minimizing those emissions during our work," he says. In addition,
        Kae has invested in solar water heaters and a wind power generator,
        and was trained by Al Gore to present a version of the former US Vice
        President's "An Inconvenient Truth" presentation. Kae also
        incorporates his own personal experience with hybrid vehicles, solar
        energy and wind power during his presentations. Kae is picking up his
        2010 Prius from Country Hills Toyota.

    -   Ron Rushbrook (Regina SK): Ron has been a Toyota owner for years,
        having previously driven a Camry and a RAV4, and is trading in his
        second generation 2006 Prius on the all-new model. "In my day to day
        activities, it's important that I be as friendly as I can to the
        world we are living in," he notes. Ron is also looking forward to the
        new Prius' more powerful yet more efficient Hybrid Synergy Drive and
        the revised styling. "And of course, you can't beat Toyota quality,"
        he says. Ron is picking up his 2010 Prius from Taylor Toyota.

    -   Angelo DiCiccio/Young Drivers of Canada (Markham ON): The trusted
        training company has been teaching Canadians how to drive and survive
        for more than 30 years, and has just celebrated the graduation of its
        one millionth student. Angelo is general manager of the company's
        Greater Toronto Region and the new 2010 Toyota Prius will be his
        first hybrid. Angelo's job puts him in the car a lot, and he's always
        concerned about safety and fuel economy - two areas where the Prius
        excels, with Vehicle Stability Control, Traction Control, seven
        airbags, and Toyota's Active Front Headrests with Whiplash
        Protection, plus best-in-class fuel efficiency. Add in Toyota's
        legendary quality and the Prius is a winner in Angelo's books. "The
        average in-car instructor will log about 50,000-60,000 kilometres a
        year, so - without a doubt - reliability and fuel efficiency are
        key," he notes. Angelo is picking up his 2010 Prius from Markville

    -   Jacques Thisdale (Sherbrooke QC): Jacques is a well known actor who
        has long believed that being environmentally responsible is an
        important way to live. He's becoming a first-time hybrid owner after
        researching the fuel economy, low emissions and other benefits of the
        full hybrid system used in the Toyota Prius. He's most excited about
        the potential that money saved on gasoline can be put to better uses
        for all of us. "The millions of dollars that people spend on gas is
        money not being directed into our cities, infrastructure and the
        environment. The Prius is one way to work towards preventing some of
        that waste," he says. Jacques is collecting the keys to his 2010
        Toyota Prius from Sherbrooke Toyota.

    -   Cory Cook (Yarmouth NS): Cory owns Cooks Dairy, a small independent
        company started by his grandfather more than eight decades ago. He
        likes the organization of the instruments and controls, and is
        excited about the available navigation system. He's also concerned
        about the price of gas and the best-in-class fuel efficiency of the
        new Prius was a big selling point. This is his first hybrid. "My
        family has done its best to recycle and so on, but this is a big step
        for us into more environmentally aware living," he says. Cory is
        picking up his Prius from Tusket Toyota.

    -   Joe Jacob (Moncton NB): Joe owns a fish processing business and is a
        car guy and big fan of hybrids. He has owned Toyotas exclusively
        since 1990, often buying more than one at a time, and this will be
        his fourth Prius. He's very keen on the solar-powered cooling system,
        but for him, fuel efficiency is the bottom line. "I do a lot of short
        distance driving for my business, and hybrids are great at that. The
        Prius will save me money in the long run," he says. Joe is collecting
        his keys from Acadia Toyota.

    "The pursuit of environmental sustainability will deliver real and
sustainable success in the auto sector with innovative vehicle designs that
Canadians demand - vehicles reduce fuel consumption and emissions, yet deliver
what Canadians want - our first owners know that," Mr. Orton continued. "With
the new, third-generation Toyota Prius, we deliver a viable roadmap for the
future of personal transportation. Its performance and driveability will
delight, while its midsize lift-back form gives it amazing versatility. The
product of more than 1,000 new patents and five trim levels, the new 2010
Toyota Prius delivers the future now."
    Also launching today is the all-new 2010 Prius microsite. Canadians can
visit to learn more about the innovative technology found in the
hybrid through new multimedia. The 2010 Toyota Prius - the next generation of
the world's only million-selling hybrid alternative to the
conventionally-powered automobile - delivers more of what Canadians are
looking for... and less of what they're not:

    -   More performance, thanks to a Hybrid Synergy Drive that is 90 per
        cent newly-developed, with significant improvements over the system
        used in previous Toyota hybrid models. The 2010 Prius improves power
        by 22% while simultaneously improving fuel consumption by 7% compared
        to the current generation.

    -   Less money at the gas station, thanks to improved fuel consumption of
        an estimated 3.8 L/100 km combined - the 2010 Prius is the only model
        on the road that beats the 2009 ecoENERGY award winner for Most Fuel-
        Efficient Mid-Size vehicle - the 2009 Prius. In fact, according to
        Transport Canada's ecoENERGY Fuel Consumption Guide, the new 2010
        Prius will be the most fuel-efficient on the road today.

    -   More innovation, in the form of more than 1,000 patents covering
        everything from essential performance and safety systems to available
        comfort and convenience features.

    -   Less resistance, thanks to an aerodynamic body design that delivers
        Toyota's best coefficient of drag (Cd) of 0.25, thereby improving
        fuel efficiency and reducing road noise.

    -   More versatility, thanks to the ample and flexible liftback design
        and improvements to boost winter performance.

    -   Less worry, from a decade's worth of experience in building and
        maintaining top-quality hybrid vehicles.

    -   More comfort, from additional rear-seat legroom to Toyota's first
        available solar-powered ventilation system that pre-cools the Prius
        cabin in summer.

    -   Less footprint, thanks to the new Prius' ability to operate in
        electric-only mode, improved fuel efficiency, reduced emissions, and
        the use of environmentally-responsible manufacturing methods and
        materials, such as plant-derived, carbon neutral plastics and
        available LED headlights.

    -   More safety, with a full suite of vehicle control systems, active
        headrests and seven airbags as standard equipment.

    The 2010 Prius leads the future now with trims that create value for

    -   The well-equipped 2010 Toyota Prius (MSRP starting at $27,500) is a
        versatile five-passenger liftback powered by a specially designed
        Toyota Hybrid Synergy Drive system that delivers up to 134 net
        horsepower from its gasoline engine and electric motor, plus a
        combined city/highway fuel efficiency of 3.8 L per 100 km and a Tier
        2 Bin 3 emissions rating. This full-hybrid that started it all is
        capable of operating in electric-only mode in addition to gas only
        and gas-electric combination, the 2010 Prius captures and stores
        energy through a regenerative braking system and comes standard-
        equipped with innovative features such as the Eco Driver monitor; an
        automatic temperature control system; high solar energy absorbing
        window glass with UV protection; the Toyota Smart Key system with
        driver door-handle touch sensor for locking/unlocking and push-button
        start; Toyota's active front headrests with whiplash protection;
        efficient, high-visibility LED brakelamps; and more.

    -   Those looking for additional features can order the 2010 Toyota Prius
        + Premium Package (MSRP starting at $29,610), which adds an upgraded
        JBL Audio system with Bluetooth(R) capability, integrated XM
        Satellite Radio, six-disc CD changer and eight speakers; an
        integrated garage door opener; driver and front passenger footwell
        lamps; a front passenger door-handle touch sensor for
        locking/unlocking; and an auto-dimming rear view mirrors with
        integrated backup camera.

    -   Climbing into a hot car at the height of summer is never comfortable
        - at least, until now. The 2010 Toyota Prius + Premium Package with
        Solar Panel (MSRP starting at $31,110) includes the same added
        features as the Premium Package, plus a power moon roof equipped with
        solar cells and remote air conditioning system that pre-cools the
        cabin and keeps it comfortable - even when the Prius is parked.

    -   Those using their Prius for daily commutes or long drives will enjoy
        the 2010 Toyota Prius + Touring Package (MSRP starting at $31,345),
        which maximizes comfort and drivability with a special suite of
        features, including: a premium JBL Audio system featuring a six-disc
        CD changer, eight speakers, integrated XM Satellite Radio capability,
        and Bluetooth(R) capability; integrated garage door opener; driver
        and front passenger footwell lamps and illuminated doorsill trim; a
        front passenger door-handle touch sensor for locking/unlocking; an
        auto-dimming rear view mirrors with integrated backup camera; LED
        headlamps with the Toyota Auto-levelling Headlamp System, headlamp
        washers and fog lamps; and larger, P215/45R17 tires on 17" aluminum
        alloy wheels.

    -   The 2010 Toyota Prius + Technology Package (MSRP starting at $36,565)
        delivers maximum FutureWow benefits by building on the Premium
        Package with Solar Panel. Additional features include: water
        repellent front door glass; a voice-activated DVD navigation system
        with backup camera; the Toyota Intelligent Parking Assist system;
        Dynamic radar cruise control and Toyota's Pre-Collision System. The
        whole is wrapped in additional comfort and style, including: Leather
        seat surfaces; Heated front seats; Leather-wrapped steering wheel;
        Auto-dimming rear-view mirror; and front illuminated doorsill trim.

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