The Ford Racing Festival offers ultimate excitement

     Crescent Street will be lined with an array of free activities, race
             cars, driver's appearances, and live entertainment

    MONTREAL, Aug. 24 /CNW Telbec/ - Racing is back in Montreal and Crescent
Street is once again the place to be during NASCAR weekend. The Ford Racing
Festival, presented by Budweiser and sponsored by Ford Fusion, promises to
ignite the city with thrill. With a variety of race cars on display, many
exhibits to visit and exciting evening shows, this event has something for
everyone. The public is invited to stroll through Crescent Street between Ste.
Catherine and de Maisonneuve, from 11 am until 11 pm on August 27, 28 and 29.
    Last year's event welcomed approximately 325,000 people. This summer, the
live entertainment, free giveaways, race cars and more will be sure to attract
an even greater amount of festival-goers.
    "Ford is thrilled to celebrate its involvement with racing and we look
forward to showcasing some of our most powerful vehicles on Crescent Street",
said Terry Spyropoulos, Partnership and Events Manager, Ford of Canada. "We
hope to offer race fans an unforgettable experience for the third summer in a
    A spectacular collection of cars will be placed within the Ford Zone
throughout the weekend. The public is invited to have their picture taken with
the vehicles, including the Ford Shelby GT500 Pace Car. The GT500's interior
and exterior designs have been crafted with world-class materials. Carl
Edwards' #99 Subway Ford Fusion Show Car capable of reaching astonishing
speeds will also be on display. The all new Ford Taurus SHO Pace Car, the new
European Fiesta by Ford and the Ford Fusion Hybrid Pace Car will also line the
street offering the public an up close look at these unique and fine machines.
    Back by popular demand, the Ford Pit Stop Challenge will invite the
public to test their tire changing skills all day long. New to this year's
event, the local media and Crescent Street merchants have also accepted the
challenge and vie to be crowned the winners of this exciting competition.
    Budweiser, the official beer of NASCAR in Canada, has returned as the
event's presenting sponsor. "Fans have been anticipating a racing event in
this city for a long time and Budweiser is proud to be a part of it once
again", remarked Daniel Jacques, Director of promotional and community
    An exclusive feature to this year's event includes the AIM Autosport
Grand Am Rolex No. 61 Ford Riley Daytona Prototype on display from 1:00 pm
until 5:00 pm on Thursday, August 27th. The Daytona Prototype is powered by
5.0-liter V8 engine found in the Ford GT and high-performance versions of the
Mustang. The all-aluminum, fuel-injected, double overhead-cam unit delivers
500-plus horsepower. This is the same car that won the 2008 edition of the
Montreal 200 in dramatic fashion recording the closest finish in Rolex Sports
Car Series history. AIM Autosport, the only Canadian team to compete in the
Rolex DP class, scored its second race win just one week later. In addition to
the race car, AIM Autosport's drivers, including Canada's own Mark Wilkins -
last year's race winner, will welcome the public at 1pm on Thursday afternoon
for an autograph session.
    Ford Racing drivers Jason Keller, Ricky Stenhouse Jr. and Eric Darnell
will make their way to Crescent Street on Friday from 4:30 pm - 5:30 pm to
sign autographs. 2007 NASCAR Canadian Tire Series champion and current points
leader, Andrew Ranger, will join the other drivers on Friday afternoon to meet
and greet his fans.
    Visitors looking to sample products should look forward to making their
way to the Sirius Satellite Radio and NOS Energy Drink's displays, where they
can try out Sirius' assortment of radios and sample the latest energy boosting
beverage. Ed Hardy, the high-end clothing line, will roll onto Crescent Street
in their 45'ft luxury lounge. This incredible sight is not to be missed. The
official Jack Daniel's NASCAR vehicle and a modified Ford GT will also be on
display along with the many other exhibits.
    "We are extremely excited and proud to welcome everyone as we celebrate
Montreal's summertime on Crescent Street", exclaimed Bernard Rageneau,
president of the Crescent Street Merchants Association.
    When the sun begins to set, the party will only have just begun. This
year's event has secured an unbeatable assortment of entertainment schedules
to perform on the Ford Fusion stage commencing at 5:30 pm daily. Thursday's
line-up includes a Supertramp tribute and a brand new show band, named X-Equo.
Friday's performances will be sure to please when Atomic takes the stage at
5:30 pm and Body Groove at 9 pm.
    Saturday night's show will leave the audience asking for more as they are
treated to a breathtaking performance by Cirque Carpe Diem. For the first time
on Crescent Street, a modern-day circus will take to the stage with aerial
tissue performers, contortionists, illusionists, jugglers and more at 5:30 pm
and the event will come to an energetic close with Alter Ego at 9 pm. Alter
Ego, whom have previously performed in Las Vegas, are said to be one of the
best show bands in Canada, treating their audiences to a spectacular concert
including dozens of costume changes. Every night, DJ LouLou and her musical
guest will mix beats at 7pm.
    "This year's event has the best line-up of show bands and entertainment
the Ford Racing Festival has ever seen", said Brian Fogt, president of BBF
Promotions and Events, "along with the long list of cars on display and
non-stop action, we anticipate another incredibly successful festival".

For further information:

For further information: Pre-event information: Hélène Lapointe, (514)
266-7566,; For Ford inquires only, please contact:
Christine Hollander, (514) 744-1800 ext. 4255,; During the
event: Hélène Lapointe, (514) 266-7566

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