The first issue of Vita magazine hits the stands

    MONTREAL, Sept. 18 /CNW Telbec/ - Transcontinental Media is pleased to
announce the official launch of the first issue of Vita magazine, which hits
newsstands in the Québec market tomorrow. Vita, like its successful English
counterpart More, creates content that is relevant to French-Canadian women in
their forties. A launch event will take place in Montreal this evening with
spokesperson Dominique Bertrand, Quebec personality, as well as the musical
group The Lost Fingers.
    "Since Transcontinental announced the launch of Vita, the magazine has
surpassed its target subscription goals by nearly 80%," said Francine
Tremblay, senior vice president of consumer magazines, Transcontinental Media.
"We were hoping Vita would share the same success as More in Canada, and we're
thrilled that readers and advertisers have responded so enthusiastically. This
launch is a celebration of what's to come."
    As previously announced, Vita will be headed by Sylvie Poirier, formerly
editor-in-chief of ELLE QUEBEC, a Transcontinental publication she was part of
for seven years. Chantal Ares is the art director at Vita.
    Transcontinental currently publishes the English edition of More magazine
in Canada and also provides its readers with an online version at
The addition of Vita builds on the exclusive, multi-year licensing agreement
with Meredith Corporation announced in May 2006, and brings Transcontinental
Media's magazine portfolio total to over 40 publications.
    At 1.2 million copies, circulation of the U.S. version of More has
tripled since Meredith Corporation launched it in 1998. Transcontinental
announced its exclusive, multi-year licensing agreement with Meredith in
May 2006, the same year More was named Magazine of the Year by Advertising
Age. The Canadian version of the magazine received six nominations for the
National Magazine Awards in 2007.
    To learn about Vita, visit

    NOTE TO PHOTO EDITORS: A photo of the cover of the first issue of Vita,
    which features Celine Dion, is available upon request.

    About Transcontinental Media

    The fourth-largest print media group in Canada, with more than
3,000 employees and annual revenues of $633 million in 2007, Transcontinental
Media is the country's leading publisher of consumer magazines and of
French-language educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business units, and is also,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
    Transcontinental Media is a subsidiary of Transcontinental Inc.
(TSX: TCL.A, TCL.B), which has more than 15,000 employees in Canada, the
United States and Mexico and reported revenues of C$2.3 billion in 2007.

For further information:

For further information: Media: Paula Morrison, Temple Scott Associates
Inc., (416) 360-6183, ext. 226,; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)

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