The Fight Network Launches U.S. Expansion Strategy

    Cable Heavyweight Nory LeBrun to Head U.S. Affiliate Relations

    TORONTO, June 10 /CNW/ - George Burger, President and CEO of The Fight
Network today announced the appointment of TwoBlueRhino (TBR) as the company's
U.S. Affiliate Sales and Marketing agent. Nory LeBrun, TBR's
President/Founder, will act as The Fight Network's Executive Vice-President of
U.S. Affiliate Sales and Marketing.
    Mr. LeBrun is a highly regarded cable veteran in the United States, with
an unmatched list of successful cable brand launches, including CNN, Headline
News, The WB 100+/CW Plus, The Food Network, and most recently, the Gospel
Music Channel, which boasts nearly 40 million subscribers after just over
three years of operations. LeBrun also led the rebranding and revised
distribution plans for Home Shopping Network in the mid-90's.
    "We are very pleased to have TBR and Nory on board," said Mr. Burger.
"The scope of his relationships, his outstanding reputation, and his knowledge
of the nuances of an extremely complex market take us to a level at which The
Fight Network can compete with the US cable brands for the support of the
Cable, DBS, and Telco's companies and their consumers. We have all the
resources we need to execute our drive into the US market, which we are
launching effective today."
    In this new position, Mr. LeBrun will be charged with developing and
executing a distribution plan to launch The Fight Network in the United States
and will be responsible for all aspects of affiliate sales/marketing,
distribution and network development. The Fight Network targets reaching 40
million subscribers in the U.S. over the next three years as part of its
overall objective of reaching 100 million homes worldwide by 2012.
    "I am excited to be a part of the unique ground-floor opportunity The
Fight Network represents," said Mr. LeBrun. "The concept is timely on many
levels, it is being well executed, proving itself already in Canada and the
United Kingdom, and the company has a team of executives and industry
professionals on a par with the best I have been associated with. I am eager
to get going."
    Mr. LeBrun began his career working alongside Ted Turner as Vice
President Turner Cable Sales & Marketing. Mr. LeBrun built and led Turner's
original affiliate sales and marketing team - he and his team were the
architects of the multi-service fee financial structure and local ad sales
inventory for CNN, CNN Headline News and WTBS, the models widely used by cable
networks today.
    He also helped The Food Network with pre-launch financing and the
construction of the original distribution partnerships, some of which continue
to this day. The assembly of the original marketing and distribution team and
initial carriage relationships were also crafted by the LeBrun team.
    Nory has had similar roles with each of the other brands with which he
has been associated, either as head of affiliate sales and marketing group, or
creating and operating affiliate groups for TBR's clients.


    Launched in 2005, The Fight Network is currently seen in nearly 10
million homes in Canada and the UK. The Fight Network is a multi-platform,
international sports and entertainment company, providing its content to fight
fans on digital television, pay-per-view, VOD, radio, mobile and online. The
Fight Network is the global leader in presenting and covering all combat
sports, including Mixed Martial Arts (MMA), Boxing, Wrestling and Kickboxing
and theme-related entertainment, through its 24/7 dedication to the sports.
The Fight Network Inc. is a wholly-owned subsidiary of TFN Global Inc., whose
corporate headquarters are located in Toronto, Canada. Visit

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For further information: For interviews, contact Beth Merrick, ZAZOU
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