The Fight Against Cancer Receives a $1 Million Boost

    The Canadian Cancer Society celebrates with Foodland and IGA on achieving
    their $1 million fundraising goal benefiting the fight against cancer

    TORONTO, Feb. 9 /CNW/ - The Canadian Cancer Society is pleased to
celebrate five years of working together with Foodland and IGA and their $1
million donation to benefit the fight against cancer.
    Since 2004, Foodland and IGA grocery stores in Ontario have hosted
Communities for a Cure - a series of community fundraising events benefiting
the Canadian Cancer Society. Deemed one of the largest third party fundraising
activities in Ontario for the Canadian Cancer Society, in 2008 Communities for
a Cure raised $278,000 to surpass the five-year fundraising goal of $1
    "Thanks to their ongoing and generous efforts, the Canadian Cancer
Society is able to fund more life-saving cancer research as well as provide
support in local communities to those living with cancer and their families,"
says Peter Goodhand, Chief Executive Officer, Ontario Division, Canadian
Cancer Society. "The value of Foodland and IGA's support goes far beyond
fundraising and assists us in raising awareness about cancer prevention."
    Each year, Foodland and IGA work with the Canadian Cancer Society to
produce a Healthy Living insert that contains important information about what
Ontarians can do to help reduce their own risk of developing cancer. The
insert is distributed through Foodland and IGA stores across Ontario. In an
additional effort to raise awareness, Foodland and IGA also offer the Canadian
Cancer Society's cancer information brochures at their store locations
throughout Ontario.
    "We are proud to support the Canadian Cancer Society and our local
communities through the programs and services that our donated funds help
maintain," says Jim Dores, Senior Vice-President and General Manager,
Community Formats and Franchise Relations, Sobeys Ontario. "The success of our
store fundraisers and the overwhelming support of our local communities really
demonstrate that together, we are strong in the fight against cancer."

    About Communities for a Cure

    In 2004, Foodland and IGA began the Communities for a Cure campaign to
encourage their customers and employees to help raise much-needed funds and
awareness for the fight against cancer. Through the efforts of franchisees and
their employees, funds are raised in June and July through the sale of paper
daffodil blooms, "Together. Strong" wristbands, barbecues, car washes, head
shaves and many other initiatives. Foodland and IGA also involve their vendors
by inviting them to make a donation to the campaign. To help support local
Canadian Cancer Society initiatives, funds raised in communities throughout
Ontario stay in the area in which they were raised. The tremendous success of
their campaign would not be possible without the generous support of their
thousands of valued customers.

    About Sobeys Inc.

    Sobeys Inc. is a leading national grocery retailer and food distributor.
A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns
or franchises more than 1,300 stores in all 10 provinces under retail banners
that include Sobeys, IGA, Foodland, Price Chopper and Thrifty Food stores and
Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile
experience for its customers, employees, franchisees, suppliers and
shareholders. More information on Sobeys Inc. can be found at

    About the Canadian Cancer Society

    The Canadian Cancer Society is a national, community-based organization
of volunteers whose mission is the eradication of cancer and the enhancement
of the quality of life of people living with cancer. When you want to know
more about cancer, visit our website or call our toll-free,
bilingual Cancer Information Service at 1 888 939-3333.

For further information:

For further information: Canadian Cancer Society Media Contact: Camille
Beaubien, Public Relations, Ontario Division, Canadian Cancer Society, (416)
323-7023,; Sobeys Media Contact: Tracy Chisholm,
Director, Communications and Corporate Affairs, Sobeys Ontario, (905)

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Canadian Cancer Society (Ontario Division)

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