The fifth edition of the Tremblant Forum will focus on the latest trends in strategic philanthropy

             Annual conference unites global and local experts on
                          September 16 and 17, 2008

    MONTREAL, June 16 /CNW Telbec/ - The fifth edition of the Tremblant Forum
on corporate responsibility and sustainability will be held on September 16
and 17. The theme for this year's conference is Looking forward, giving back.
    Organized by NATIONAL Public Relations, this annual conference will unite
more than one hundred business people, executives from non-profit
organizations and academics at Mont Tremblant to discuss and debate the most
recent trends in community investment, social entrepreneurship, and venture
    The Tremblant Forum has become one of the most important Canadian events
to examine the challenges and opportunities facing companies, NGOs and society
in general.
    "While NGOs are looking for innovative funding models based on long-term
partnerships, investors and brand managers are themselves seeking concrete
financial and reputational returns," said Rick Petersen, partner and senior
vice-president, Corporate Responsibility at NATIONAL. "We believe that it is
possible - even necessary - to implement strategic philanthropy programs that
satisfy all key stakeholders. By doing so, they can help build sustainable
enterprises in a more responsible society."

    Three workshops hosted by renowned journalists

    Tremblant Forum 08 will feature top-tier panellists in the area of
strategic philanthropy in dynamic workshops hosted by renowned journalists
including Tobias Webb, editor of The Ethical Corporation and Alain Dubuc,
columnist for La Presse.

    Workshop 1: Are we doing enough?

    The global gap between needs and means is widening at an accelerating
rate. Governments are stepping back and foundations and companies are stepping
in to fill the void. But, given the scope of the challenges, will it be enough
for real and lasting change?

    Workshop 2: The new model of philanthropy

    Business skills and market models are now being brought to bear by
leading foundations, companies and charities. Which innovations in social
entrepreneurship and venture philanthropy are getting the best results and

    Workshop 3: Finding value in values

    The reality is that cause marketing costs real money and success depends,
to a large extent, on the partners you choose. Are intangible benefits related
to your brand enough to ensure sustainable funding? Are increased sales the
last taboo? What metrics work? And how do you choose partners for success?

    New this year: Future Café

    In this interactive discussion, participants, speakers and sponsors will
share their experiences and ideas regarding philanthropy and social

    Confirmed speakers

    In addition to speakers from the United States, United Kingdom and Canada
such as Peter Frumkin, author of Strategic Giving: The Art and Science of
Philanthropy and Dr. Gilles Julien, president, Fondation pour la promotion de
la pédiatrie sociale, we are pleased to present senior executives from leading
organizations, including:

    - Standard Life Group
    - Global Endeavor
    - Molson Coors
    - Reporters without Borders
    - Wal-Mart
    - John Molson School of Business
    - CARE
    - And others

    Register today!

    To register, contact NATIONAL Public Relations at 514-843-2334 or visit Registration includes meals, the opening and closing
cocktails as well as transportation to Mont Tremblant in a bio-diesel bus
departing and returning to Montreal. Like last year, the fifth edition of the
Tremblant Forum will be certified carbon neutral by Planétair.
    Tremblant Forum is made possible thanks to the support of many companies
including Alcoa, Cascades, Gildan, Loto-Québec, Molson Coors and Wal-Mart as
well as our media partners La Presse, The Gazette, Vision Durable, The CRO and

    About NATIONAL

    NATIONAL is the largest public relations consultancy in Canada and was
ranked among the top 10 communications firms in corporate responsibility (CR)
in the world, the only Canadian firm to make the list. NATIONAL has offices in
Montreal, Quebec City, Ottawa, Toronto, Calgary, Vancouver, Victoria, New York
and London, as well as an interest in MT&L/NATIONAL in Halifax. The firm
offers corporate communications, investor relations, public affairs,
marketing, technology and healthcare communications services to a broad range
of leading corporate, government and institutional clients. Internationally,
the firm is affiliated with Burson-Marsteller.
    NATIONAL is a subsidiary of RES PUBLICA Consulting Group in Montreal,
which also owns another Canadian public relations leader, Cohn & Wolfe /
Canada, with offices in Toronto, Montreal and Calgary and an affiliation with
the worldwide Cohn & Wolfe network. RES PUBLICA also holds a significant
interest in Global Public Affairs, the leader in government relations in
Canada, with offices in Ottawa, Toronto and Calgary.

For further information:

For further information: Cristelle Basmaji, NATIONAL Public Relations,
(514) 843-1907; Emilie Dutil-Bruneau, NATIONAL Public Relations, (514)

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