The evil of eggs from caged hens

    Controversial national video challenges Food Service Expo attendees to
    question status quo

    VANCOUVER, March 4 /CNW/ - Foodies attending the BC Food Service Expo
will be confronted by a giant chicken as the Vancouver Humane Society (VHS)
releases a controversial national video revealing the cruelty of egg
production and the ethical dilemma facing people who want to buy more humane

    WHO:      Bruce Passmore, Farm Animal Welfare Project Manager,
              Vancouver Humane Society: (c) 604-603-5401, (o) 604-266-9744
    WHERE:    B.C. Place Stadium (main entrance Beatty @ Robson)
    WHEN:     Sunday, March 4, 11:30 AM
    WHAT:     Video release on body-screen; Vancouver icon six-foot chicken,

    In a 2006 Decima Research poll, 80 per cent of consumers stated it is
unacceptable to confine animals in cages for food production. "However,
consumers face a difficult and confusing choice at the grocery store," states
Bruce Passmore. "Our humorous video shows a baffled consumer trying to make a
decision - choosing between the 'good' egg and the 'evil' egg. Graphic and
disturbing images of a Canadian egg farm help him make up his mind to choose
the more expensive, but more ethical, certified organic egg."
    VHS is also challenging Loblaw Canada, an exhibitor at the event, to use
in-store signage to identify eggs from caged hens. "This would make it much
easier for the consumer to make an informed choice," continues Passmore. "We
hope Loblaw will realize that consumers care when animals are tortured to
produce food."
    This video, which will be widely distributed nationally, is part of a
national project by the Vancouver Humane Society, Canadians for the Ethical
Treatment of Food Animals and Humane Society International Canada to inform
the public about the cruelty of battery cages in egg production. It was
produced by the trendy Vancouver company, Ion Design.
    Video available on dvd or at Video footage of Canadian
egg farm available on BETACAM SP or at

For further information:

For further information: Bruce Passmore, Farm Animal Welfare Project
Manager, Vancouver Humane Society: (c) (604) 603-5401, (o) (604) 266-9744

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Vancouver Humane Society

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