The countdown begins... Top three finalists announced for top honours of being the 2009 Canadian Car or Utility Vehicle of the Year

    TORONTO, Jan. 23 /CNW/ - The international accounting firm KPMG today
announced the top three finalists for overall 2009 Canadian Car of the Year
and the Canadian Utility Vehicle of the Year honours.
    The winners will be declared on Wednesday, February 11, 2009 during media
day at the Canadian International Auto Show in Toronto. The winners of the
Best New Design award and the Best New Technology award, presented by Shell
Canada, will also be declared at that time.
    The top three finalists for 2009 Canadian Car of the Year are the Hyundai
Genesis, Mazda6 and the Toyota Corolla.
    The top three finalists for 2009 Canadian Utility Vehicle of the Year are
the Ford Flex, Mercedes-Benz M-Class, and the Subaru Forester.
    The top three finalists for 2009 Best New Design are the Honda Fit,
Jaguar XF Supercharged and the Volkswagen Passat CC.
    The top three finalists for 2009 Best New Technology are the General
Motors OnStar Stolen Vehicle Slowdown, the Infiniti Around View Monitor and
the Mitsubishi Super-All-Wheel Control.
    AJAC's annual Canadian Car of the Year awards program was created by our
automotive journalists in 1985 for the purpose of providing consumers with a
valuable resource to assist them while shopping for a new vehicle -
comparative information on vehicles new to the market, grouped within
cross-shopping sets.
    For that reason, the detailed voting results are available to consumers
on the AJAC web site as well as comparative test data obtained during the
extensive five day evaluation of more than 160 new vehicles at
Niagara-on-the-Lake, Ontario in October. This rigorous evaluation process
includes real world driving on public roads on a variety of routes developed
to reflect where and how the average consumer would drive the different
classes of vehicle.
    Research has revealed that AJAC's Canadian Car and Utility Vehicle of the
Year program has been embraced by the intended market - Canadian consumers.
The most recent of these studies, conducted by Maritz Research, on behalf of
AJAC and in association with General Motors of Canada Ltd., surveyed buyers of
the 2008 Buick Enclave to determine awareness of the award. The Enclave was
named Best New SUV over $60,000 in last year's event. Fully 74% of Enclave
buyers were aware of the AJAC Awards program when they purchased their
vehicles. Of those buyers, 41% said the award had a positive influence on
their buying decision.

      This press release was distributed by the CNW Group: the official
      newswire of AJAC.

For further information:

For further information: on the 2009 Canadian Car of the Year Awards,
either visit the AJAC web site (, call 1-800-361-1516, or email:

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