The Consumerist Investigates Cash4Gold and Reports Red Swan May be Able to Make Higher Payouts to Customers

    NARBERTH, Pa., Sept. 4 /CNW/ -- As part of a lengthy investigative report
entitled "The Article Cash4Gold Doesn't Want You to Read", The Consumerist
featured details on payout rates throughout the gold buying industry.  The
Consumerist conveyed that "Consumer Reports Money Adviser recently noted that
gold buyers with lower marketing costs, such as Red Swan, may be able to make
higher payouts to customers".  The Consumerist's parent company, Consumer
Media LLC, is a subsidiary of Consumers Union, the publisher of Consumer
Reports, and, and the nation's leading not-for-profit
consumer advocacy organization.

    In addition, The Consumerist stated "that a recent NBC Today Show report
found that Red Swan's offers could be more than double those of Cash4Gold." 
Red Swan was featured Wednesday, August 19, 2009, in a Today Show
investigative report on companies that purchase post-consumer jewelry.  The
Today Show report revealed that Red Swan delivered the highest payout of the
entities the Today Show shopped, trumping Cash4Gold and other jewelry

    The Today Show anonymously sent identical gold chains to Red Swan,
Cash4Gold, a New Jersey pawn shop and a New York City jeweler for appraisal
and purchase. Red Swan presented the best payout, which was more than double

    "Red Swan is pleased to be recognized as a leader by The Consumerist,
Consumer Reports Money Adviser and the Today Show.  We strive to deliver a
beautiful service as we enrich and empower our customers," said Amy Steel,
President of Red Swan.

    About Red Swan(SM)
    Red Swan offers consumers a fun, easy and profitable way to convert their
unwanted jewelry into currency for meaningful change, whether in their own
lives or for charitable causes. The company was founded to offer consumers the
freedom to earn income on their own terms by providing a safe and easy place
to sell your jewelry online. Red Swan builds empowering communities through
the help of Leads, who share the opportunity within their social networks and
earn commissions from referred sales.

    Red Swan is a division of Lippincott, LLC, a nationally-recognized leader
that for almost 20 years has offered the public a fast, friendly and reliable
way to sell used jewelry, gold, and platinum while paying out tens of millions
of dollars to hundreds of thousands of customers. The company is headquartered
in Narberth, PA and it enjoys an "A" rating by the Better Business Bureau.

    Cash4Gold is a trademark of Green Bullion Financial Services, LLC.


For further information:

For further information: Cassin Donn,, or
Arielle Himy,, both at +1-212-685-4300 Web Site:

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