The City of Toronto and Nature Valley* bring the Nature in the City Program to the Toronto Island Ferry Docks



    TORONTO, Aug. 23 /CNW/ - The City of Toronto received a welcome
contribution of $15,000 from Nature Valley today at an event held at Union
Station.
    Nature Valley made the donation as part of its Nature in the City
program. The funds will be used to support Toronto's Clean and Beautiful City
initiative - a Toronto City Council priority that has been supported by a wide
variety of programs and projects. The initiative relies on partnerships with
communities and businesses plus a commitment to cleaning up the city, and
creating beauty. A matching amount from the Clean and Beautiful City
initiative will be funded to help support the beautification of Toronto Island
Ferry Docks park entrance.
    Nature in the City is a national program developed and supported by
Nature Valley. Through the program, Nature Valley will partner with three
major Canadian cities - Toronto, Calgary and Montreal - to help beautify a
selected urban neighbourhood or area. In addition to helping fund the project,
the Nature in the City program will include the distribution of 3,000 potted
plants to citizens in each city, street art featuring Canadian nature
landscapes by local chalk artists, complimentary Sweet and Salty Peanut bars,
a new website www.naturetoyourday.ca and a contest offering consumers the
chance to win one of three $10,000 backyard makeovers courtesy of Nature
Valley.
    "The Toronto Island Park is one of the treasures of our city's park
system," said Brenda Librecz, General Manager, Toronto Parks, Forestry and
Recreation. "Thanks to the City of Toronto's partnership with Nature Valley,
the beautification of the gateway to Toronto Island Park will serve to enhance
the experience of people who visit this already wonderful landscape and
meeting place of Toronto's citizens and visitors."
    "At Nature Valley we are proud to work with the City of Toronto on this
project," said Doug McGillivray, Vice President of Marketing, General Mills.
"Our Nature in the City program is one way that, as a company, we can give
back to and help improve the communities where the people and families who
enjoy our products work and live."
    The Toronto project is the final of three Nature in the City projects,
which were also announced in Calgary and Montreal.

    About Toronto Parks, Forestry and Recreation

    In addition to being responsible for the stewardship of 1,472 named
parks, 7,390 hectares of green space and 2.5 million trees in ravines and
parks, Toronto Parks, Forestry and Recreation provides a wide range of
programs and services for people of all ages and abilities. Its vision is to
ensure all Torontonians enjoy active, healthy lifestyles and a high quality of
life, supported by leisure and recreation programs, services and facilities,
provided by Toronto Parks, Forestry and Recreation in partnership with the
community. Visit: www.toronto.ca/parks.

    (*) Trademarks of General Mills (C) 2007 General Mills

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: For media inquiries, please contact Parks,
Forestry and Recreation Media Hotline, (416) 560-8726; Sylvia Kavanagh,
Optimum Public Relations, Sylvia.Kavanagh@cossette.com, (416) 432-9432


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