The cheesier the better! Cheese tops the list of most aphrodisiac toppings at Canada's largest pizza chain

    TORONTO, Feb. 6 /CNW/ - In preparation for Valentine's Day, Pizza Pizza,
Canada's largest pizza chain has stocked up on various toppings believed to be
natural aphrodisiacs. For the fifth straight year, the company has
commissioned research that explores a growing consensus among experts that
various natural ingredients - commonly found in pizza - can lead to heightened
levels of romance.
    Some pizza toppings that stir the passions include olives, jalapenos and
tomatoes, but none seem to compare to the love-inducing qualities of cheese.
Cheese contains phenylethylamine (PEA), a natural amphetamine that the brain
manufactures in response to the feelings of love. In fact, cheese contains 10
times the levels of PEA normally found in chocolate.
    "Food, both in terms of ingredients and the various ways people enjoy it,
has always been intricately linked with romance," explains Pat Finelli, chief
marketing officer at Pizza Pizza. "Valentine's Day allows us to share what our
customers have expressed during the course of my 25-year career: that truly
enjoying a pizza can be very romantic. "
    As part of its Valentine's Day promotions, Pizza Pizza is hosting its 3rd
annual Cheesiest Lines contest. Until February 15th Pizza Pizza is inviting
customers to submit their most creative 'cheesy' one liners via mobile text
messaging (SMS) to 'PIZZA' (74992) for their chance to win one of 11 prizes of
$100. Previous winning entries include:

        -  I miss you like I miss cheddar, mozzarella, and I am
           lactose intolerant
        -  Your smile is so warm it could melt an iceberg
        -  If you were a laser, you would be set on stunning
        -  Here I am! Now what were your other two wishes?
        -  I told my mother I would call her when I found the woman of my
        -  You're like a dictionary... you add meaning to my life
        -  How are we ever going to fall in love if you won't talk to me?
        -  Hey I forgot my library card...can I still check you out?
        -  Your lips look so lonely... would they like to meet mine?
        -  We were made for each other like mozzarella and pepperoni

    Leading up to Valentine's Day, Pizza Pizza is offering information on its
website about which ingredients are considered aphrodisiacs and tips on how to
set the mood this Valentine's Day. For more information visit

    About Pizza Pizza

    Founded in 1967, Pizza Pizza is an industry pioneer and Canada's number
one pizza chain. With the 2007 acquisition of Pizza 73, a leader in western
Canada, Pizza Pizza operates more than 600 traditional and non-traditional
restaurants coast to coast. Pizza Pizza has introduced numerous innovations
such as whole-wheat, multi-grain dough, a gluten-free crust and the
elimination of industrially-added trans fats from all menu items. Through the
years, the company has been a loyal supporter of community groups, helping to
organize fundraisers, sponsoring events and supporting local projects at the
corporate and franchise level.

For further information:

For further information: Kathleen Stelmach, Torchia Communications,
Tel.: (416) 341-9929 Ext 227,; Jason Chapman, Torchia
Communications, Tel.: (416) 341-9929 Ext 224,

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