The Cancer Research Society and the PROCURE Tour du Courage are joining forces to fight prostate cancer

MONTREAL, Nov. 17, 2011 /CNW Telbec/ - Laurent Proulx, businessman, prostate cancer survivor, Ironman and founder of the PROCURE Tour du Courage, revealed yesterday morning, during the launch of the third edition of this three-stage cycling competition, that an amount of $120,000 would be jointly invested by the Cancer Research Society and by the Tour du Courage PROCURE in prostate cancer research.

"I hope that it helps to eventually eradicate this form of cancer and that my sons will never have to live through that ordeal," said Laurent Proulx, whose fundraising event has met with extraordinary success ever since its creation. "I started the PROCURE Tour du Courage in order to make a difference in the fight against this illness that affects 1 out of every 7 men. It is very gratifying to see that the donations collected by the participants can contribute so quickly to searching for a solution," according to Proulx, who now sits on the board of directors of PROCURE.

"The Cancer Research Society is pleased to contribute to the financing of prostate cancer research which is the type of cancer the most diagnosed among men in Canada in 2011," declared Mario Chevrette PhD, President of the CRS Board of Directors and also researcher on prostate cancer.

About the PROCURE Tour du Courage
PROCURE Tour du Courage will be held June 16 and 17, 2012 and will gather over 250 cyclists dedicated to the cause. For details, visit

PROCURE is the only charity in Quebec devoted entirely to prostate cancer. Its mission is to provide science and humanity with means to help prevent and cure prostate cancer. This is made possible through four components: awareness-raising, support, information and research in Quebec's four university hospital centers (CHUQ, CHUS, CHUM, CUSM). Moreover, PROCURE organizes activities throughout the year all over Quebec aimed at promoting early detection of this cancer which too often remains taboo. For more information on prostate cancer, please visit, find PROCURE on Facebook, or call 1-866-899-CURE.

About the Cancer Research Society
The Cancer Research Society (CRS) is a national not-for-profit organization whose sole mission is to fund cancer research exclusively and to offer seed money to the most promising original ideas, projects and researchers across Canada. During the past 20 years, the CRS has granted over 100 million dollars to some 900 cancer research projects across Canada, including more than 35 million dollars allocated over the past five years. Founded in 1945, the CRS is proud to celebrate its 65th anniversary this year. The longevity of CRS is proof of its expertise and determination in the fight against cancer. To learn more, visit

SOURCE Cancer Research Society

For further information:

Should you require an interview with Laurent Proulx, Founder of the PROCURE Tour du Courage, please contact:

PROCURE: Cancer Research Society:
Claudine Couture-Trudel
Director of Development, Education
and Awareness
(514)341-3000 ext 13
Cell.: (514)808-1284
Annie Crémont
Communication and Marketing Advisor
(514) 861-9227 ext 253

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