The Canadian Institute's Managing Social Media

    TORONTO, Aug. 21 /CNW/ - The Canadian Institute's Social Media conference
will bring together leading social media practitioners and legal experts to
discuss the most current solutions and legal strategies for achieving success
and minimizing risk in the realm of social media. Industry specialists from
Telus, Yahoo! Canada, KPMG LLP, War Child Canada, and many more will share
best practices to truly manage these evolving tools.

    Conference Title:  The Canadian Institute's Managing Social Media
    Date:              October 6 & 7, 2009
    Location:          Sutton Place Hotel, Toronto

    Join these attending organizations:
    -   BMO Capital Markets
    -   Ministry of Community & Social Services Ontario
    -   City of Guelph
    -   Ontario Catholic School Trustees Association
    -   Holcim Canada Inc
    -   Alawael In Water Technology

    Topics Include:
    -   Best practices for getting management buy-in for building and
        sustaining your social media team
    -   See first hand how Ford overcame digital rights and licensing hurdles
        to create an open and impactful content strategy, and how War Child
        Canada measures the success of their social media campaigns
    -   Advice from leading lawyers on privacy, disclosure and security
        minefields leaving your business at risk
    -   Practical guidelines for dealing with on-line defamation, social
        media crises and reputational risks
    -   Choosing the best applications for your organization and building
        social media into traditional media to create a powerful overall
        communications or marketing strategy

    About The Canadian Institute
    For over 20 years, The Canadian Institute's conferences, summits and
executive briefings have provided the business intelligence that Canadian
decision makers need to respond to challenges and opportunities both here at
home, and around the world. The Canadian Institute operates as a think tank,
monitoring trends and developments in all major industry sectors, in the law,
and in public policy, with a view to providing information on the leading
edge. Headquartered in Toronto, The Canadian Institute produces over 180
events a year, attended by thousands of senior and C-level delegates from
across the country. For more information, visit
    Media passes are issued at the discretion of The Canadian Institute and
must be arranged in advance. Passes require two business days to process.
Media can register in advance. For media accreditation contact: Kevin
Robichaud, 416-927-0718 Ext. 401 or


For further information:

For further information: Kevin Robichaud, The Canadian Institute, 1329
Bay Street, Toronto, Ontario, M5R 2C4, (416) 927-0718 Ext. 401,

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Canadian Institute

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