CTVglobemedia Inc. partners with the Canadian Centre for Diversity to
eliminate prejudice and discrimination
TORONTO, Nov. 23 /CNW/ - The Canadian Centre for Diversity (the
"Centre"), today announced a nationwide partnership with CTVglobemedia Inc.,
Canada's premier multi-media company. The agreement provides the Centre, a
national organization that teaches young Canadians how to overcome fear and
prejudice through information, education and involvement, with a multiplatform
awareness campaign leveraging CTVglobemedia's extensive array of television,
radio and print properties.
Continuing its longstanding commitment to making a difference and
supporting the community, CTVglobemedia has been named the Exclusive National
Media Sponsor of the Centre's 2007-2008 See Different fundraising campaign.
See Different is a $10 million dollar campaign designed to expand the Centre's
programs across the country to provide youth with the education, skills and
sensitivity they need to eliminate prejudice and discrimination, and to foster
a society based on equality and diversity for all.
"CTVglobemedia is proud to support the Canadian Centre for Diversity's
innovative campaign, and we congratulate them on their excellent programs.
We're pleased to play a role in inspiring young people in Canada to stand up
for diversity, equity and inclusion," said Sarah Crawford, Vice-President
Public Affairs, CTVglobemedia.
As part of the partnership, CTVglobemedia has produced a 30-second
English-language television public service announcement (PSA) to generate
awareness for the Centre's public education and fundraising efforts. The PSA
will be aired across CTVglobemedia's national, local and specialty television
CTVglobemedia has also produced a 30-second English-language radio PSA to
be aired on CHUM radio stations nationwide. Both the television and radio PSAs
will launch today in coordination with this announcement.
In addition, the Globe & Mail will provide advertising space to further
promote the campaign.
"We are thrilled by this partnership: CTVglobemedia's endorsement is a
great testament to the value of our work and will allow us to communicate our
message from coast to coast," said Amanda L. Sherrington, CCCJ and Canadian
Centre for Diversity President & CEO. "CTVglobemedia has long been recognized
as a pivotal player in promoting the value of a diverse and inclusive society.
We are proud to stand beside them in communicating the message that prejudice
and discrimination cannot be allowed to stand in the way of Canadian values."
About CTVglobemedia Inc.
CTVglobemedia Inc. is Canada's premier multi-media company with ownership
of CTV, Canada's No. 1 television network, and The Globe and Mail, Canada's
No. 1 national newspaper. CTV Inc. owns and operates 27 conventional stations
across the country, with interests in 35 specialty channels, including
Canada's No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio
Network, which operates 35 radio stations throughout Canada, including CHUM
FM, Canada's No. 1 FM station. Other CTVglobemedia investments include an
interest in Maple Leaf Sports and Entertainment, which owns the Toronto Maple
Leafs, Toronto Raptors and the Air Canada Centre; and an interest in Dome
Productions, a North American leader in the provision of mobile high
definition production facilities.
About the Canadian Centre for Diversity
The Canadian Centre for Diversity is the programming division of CCCJ.
CCCJ and the Canadian Centre for Diversity are dedicated to teaching young
Canadian leaders how to overcome fear and prejudice through information,
education and involvement. The organization provides innovative programs that
bring together young people from diverse backgrounds and creates safe havens
in which they can engage in courageous conversations. Its programming serves
youth from the earliest grades right through to college and university and
includes all categories of difference recognized under the Charter and Human
Rights codes. Along the way, students become invaluable volunteers who work
together to eliminate prejudice and discrimination by fostering a society that
celebrates difference, diversity, and inclusion. For more information about
the Canadian Centre for Diversity and its programs please visit
For further information:
For further information: about the partnership: Steven Presser, Campaign
Manager, at (416) 597-9693 ext. 33 or by email firstname.lastname@example.org;
or Matt Garrow, Manager, Sponsorships, Corporate and Public Affairs, at (416)
332-5258 or email@example.com