The Buffalo Bills and Rogers Media select Insight Sports as official sponsorship agency for eight-game Toronto series

    ORCHARD PARK, NY, March 3 /CNW/ - The Buffalo Bills and Rogers Media
announced today that Insight Sports has been named the official sponsorship
agency of the Buffalo Bills' eight-game NFL series at the Rogers Centre in
    As the official sponsorship agency of the five-year series, Insight
Sports will be responsible for developing, marketing and executing all of the
series' sponsorship. As per the agreement, Insight Sports will pursue a title
sponsor for the series. The series' sponsorships will consist of integrated
marketing platforms including event logos and promotional rights, in-stadium
advertising, pre-game and post-game activities, hospitality and various media
    "Insight Sports is thrilled and honoured to be working with the Buffalo
Bills and Rogers Media on this exciting series," said Kevin Albrecht,
President and Chief Executive Officer of Insight Sports. "The NFL is one of
the world's great sporting properties and we believe the Canadian market will
enthusiastically embrace this series."
    From 2008 to 2012, the Buffalo Bills will play an annual regular season
game and a total of three pre-season games at the Rogers Centre. The first
pre-season game is scheduled for August-September 2008 with the latter two
taking place in 2010 and 2012. The date for the first ever regular season NFL
game in Canada will be announced in the coming weeks.
    "We are excited to be partnering with Insight Sports on this initiative,"
said Pete Guelli, Senior Vice President of Business Ventures for the Buffalo
Bills. "Their management team, market knowledge and internal resources will be
invaluable to our organization as we develop this series of games in the
Toronto marketplace. We will be working closely with Rogers Media and Insight
Sports to ensure that we have the right partners in place to launch this
series of games."

    Based in Toronto, Insight Sports is a leading sports media and
entertainment company which creates and distributes sports and entertainment
content across multiple platforms, including broadcast television, events,
DVD, on-line, mobile, in-arena and video on-demand.
    Insight Sports operates three specialty television networks including
GOLTV Canada, WFN: World Fishing Network, and GameTV, while also holding
significant interest in the NHL Network. The organization owns and operates
the Capital One Grand Slam of Curling and Ford Major League Gaming Canada.
Insight Sports also manages Wayne Gretzky's official website,
    Leading Insight Sports' partnership with the Buffalo Bills' eight-game
series is Craig Purcell, the organization's President of Sports and
Entertainment. A senior executive with more than 15 years experience in
overseeing the sales and marketing operations for a variety of professional
sports teams, Purcell previously served as the Vice President of Business
Development for the NFL's Oakland Raiders from 2005-07.
    As a member of the Raiders, Purcell directed the execution and activation
of all corporate partnerships as well as oversaw all aspects of the team's
sales, marketing and game day operations.
    All corporate partnership inquiries regarding the Buffalo Bills'
eight-game series can be directed to Purcell at (416) 593-0915, ext. 273 or at

                           - -

For further information:

For further information: Marc J. Honan, Buffalo Bills, Sr. Vice
President of Marketing and Broadcasting, Email:; Eric
Michalko, Communications Manager, Insight Sports, Phone: (416) 593-0915, ext.
253, Cell: (647) 669-0900, Email:

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