The British Columbia Hockey League and Reebok-CCM Hockey announce a five year partnership

    Reebok-CCM Hockey becomes Official Equipment Supplier to the BCHL

    MONTREAL, Sept. 9 /CNW Telbec/ - The British Columbia Hockey League
(BCHL) and Reebok-CCM Hockey are pleased to announce a new five-year
partnership effective as of the upcoming 2008/2009 hockey season.
    "On behalf of the British Columbia Hockey League, I'd like to express how
thrilled we are to be entering into this partnership with Reebok-CCM Hockey,"
BCHL Commissioner John Grisdale said. "I'm certain that our teams will benefit
greatly from this relationship and I'm excited that our players will be
competing with the finest equipment in the game."
    Under the partnership, Reebok-CCM becomes the Official Equipment Supplier
and the Preferred Stick Supplier of the BCHL for the next five years. This
commitment showcases a true partnership with the common goal of promoting
hockey players through a strong marketing commitment.
    "We are thrilled to be associated with this talented group of young
players from the BCHL." said Jamie Coughlin, Vice President, North American
Sales of Reebok-CCM. "Beyond the opportunity to have our products showcased in
this highly respected league, we share a goal with the BCHL, in our efforts to
support these players as they develop their skills and progress their
    The partnership agreement between Reebok-CCM Hockey and the BCHL will
assist in funding growth in the league's player promotion and development
    "I see a number of very positive long-term benefits to coming together
with such a fantastic corporate partner," Grisdale says. "It will be exciting
to have Reebok-CCM Hockey on board as we continue to grow our league and the
game of hockey in British Columbia."

    Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the Company
is the world's largest designer, manufacturer and marketer of hockey equipment
and related apparel under two of the most recognized hockey brand names: Rbk
Hockey and CCM Hockey. Reebok-CCM Hockey equips more professional hockey
players than any other company, including superstars like Sidney Crosby and
Alexander Ovechkin. Reebok-CCM Hockey is also the official outfitter of the
National Hockey League, the American Hockey League, the Canadian Hockey League
and several NCAA and national teams.

For further information:

For further information: John Grisdale, Commissioner, British Columbia
Hockey League, (604) 291-6530,; Jessica Starkey, Public
Relations, Reebok CCM hockey, (514) 461-8478,

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