The Brick(R) Invites Customers to Tell That Old, Worn Out Mattress - 'You're Fired!'

    Mattress retailer will sell Trump Home mattress collection exclusively in

    EDMONTON, Alberta, Sept. 7 /CNW/ -- SERTA  CANADA announced today that
The Brick will be the exclusive retailer for the new Trump Home  Mattress
collection in Canada. The new mattress collection, designed by icon Donald
Trump and manufactured by bedding leader Serta , will hit retail floors
starting October 2009.

    Inspired by the world-renowned property developer and billionaire Donald
J. Trump, Trump Home is designed to offer consumers an affordable way to
incorporate the luxury and style of the Trump Lifestyle into their homes. The
collection of Trump Home mattresses is designed to bring a luxurious and
rejuvenating sleep experience to consumers at affordable prices.

    "We are excited to be the first and only retailer to offer this new
mattress collection to customers in Canada," says Steve Carella, of The Brick

    The Brick has a special invitation for their customers. "Come in to any
one of The Brick stores in October to try one of these new Trump Home
mattresses." The Brick is offering a variety of comforts, from firm to Super
Pillow Top, at a variety of price points.

    Denis Jones of Serta  Canada states also that "The Trump Home mattress
collection boasts some of today's most advanced comfort and support features,
including Serta's exclusive and patented Advanced Comfort Quilt , designed to
help reduce tossing and turning and Serta's exclusive KoolComfort(TM) Memory
Foam, for the contouring comfort of Memory Foam that sleeps cooler."

    Visit for more information and store locations.


    As of June 2008, The Brick operates over 200 locations including:

    --  100 Brick locations
    --  32 franchise locations
    --  23 Mattress Store locations
    --  3 SuperStore locations
    --  10 Clearance locations

    --  United Furniture Warehouse locations

    This makes The Brick Canada's largest volume retailer of home
furnishings, bedding, appliances, televisions, video recorders and stereo
equipment under one roof.


For further information:

For further information: Britta Olson, +1-312-228-6824,, for The Brick Web Site:

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