The blue-green algae problem - La Parisienne detergents and Hertel cleaning products: phosphate-free and biodegradable

    Manufactured in Quebec, accessible and affordably priced

    MONTREAL, Aug. 16 /CNW Telbec/ - In light of the numerous concerns
created by the problem of blue-green algae, LAVO would like to remind Quebec
consumers, especially those living near a lake or river, that its La
Parisienne laundry detergents and Hertel cleaning products contain no
phosphate and biodegrade within 28 days, based on OECD standards. These
environmentally friendly products are easily accessible since they are
distributed throughout Quebec, at highly competitive prices.
    "The problem of blue-green algae once again shows us how our daily
actions can have an impact on the environment. By developing a line of
biodegradable, phosphate-free products, we wanted to offer Quebec shoppers a
practical and, above all, affordable way to do their part to protect our
environment and our waterways, without compromising the efficacy of our
products," explained Richard Arsenault, LAVO's vice-president, sales and
    The entire line of La Parisienne laundry detergents was reformulated last
year to meet the 301D biodegradability standards of the Organisation for
Economic Co-operation and Development (OECD). Tests by independent
laboratories confirm that La Parisienne detergents biodegrade in less than 28
days, as do Hertel cleaning products. This is the first major brand to offer
biodegradable household cleaning products in Canada.

    No need to break the bank to do your part

    Another advantage of biodegradable and phosphate-free La Parisienne
detergents and Hertel cleaning products is their ready availability throughout
Quebec, making them a practical, affordable and environmentally friendly
choice for shoppers concerned about the health of our waterways. "Not only are
our projects easy to find in most large supermarkets and warehouse stores, but
they are also very competitively priced, compared to some biodegradable
products brands that clearly take advantage of consumers," adds Mr. Arsenault.

    Local products: lower greenhouse gas emissions resulting from transport

    Among the other characteristics that make these products a great
environmental choice is the fact that they are manufactured entirely in
Quebec. This reduces emissions resulting from their transport to retail
markets. La Parisienne detergents are also energy efficient since they are
formulated to work more effectively in cold water.
    For more information about phosphate-free biodegradable products,
phosphate, consult and

    About LAVO

    LAVO is a Quebec company headquartered in Montreal. In 2001, it received
the SME investment award from the Chambre de commerce de l'Est de Montréal for
its new high-performance plant. LAVO has been marketing laundry and household
products for more than half a century and operates the largest detergent
manufacturing plant in Quebec. Its trademarks La Parisienne, Hertel and Old
Dutch are well established and enjoy an excellent reputation among Canadian
consumers. LAVO employs about 400 people at its Montreal and Toronto
facilities and distributes many products in Canada and the northeastern United

For further information:

For further information: Roch Landriault, (514) 843-2345,

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