The Beacon Group launches enhanced 360 degree feedback tool

    TORONTO, June 18 /CNW/ - The use of sophisticated, customized 360
feedback survey tools is playing an ever-increasing role within organizations
as they strive to attract higher quality talent.
    The Beacon Group, a Toronto-based Human Resources advisement firm,
launched an enhanced 360 feedback tool to assess employees individually or in
teams in a web-based environment.
    360 feedback is a process in which individual participants are evaluated
against a set of Leadership Attributes or Competencies by their manager, peers
and direct reports. The objective is to provide each participating manager
with an opportunity to gain very specific insight into how they are viewed by
others and to provide them with a foundation on which to strengthen their
personal development as a manager.
    "We're finding that employers frequently want on-demand evaluation of
team members," said Michael Sitayeb, Director of Product Development &
Marketing at The Beacon Group.
    "While these activities have been frequently done on a larger scale
across entire organizations, we are finding that more and more leaders and
teams want this tool for development on a smaller scale and on a more frequent
basis," he said.
    360 feedback has been a proven means to more objectively assess
performance and focus individual and organizational leadership development
priorities for years.
    "Perceptions of management have a tremendous impact on retention. We're
seeing more and more employers who are concerned about how key leadership
players are perceived in the organization," said Michael Sitayeb.
    "In current economic conditions it is important that companies identify
their strong performers, and pinpoint weaknesses for development in other
employees," he added.
    Some companies try to administer this process in-house, however, due to
the delicacy of the process and the importance of confidentiality third-party
administration of 360 feedback is a must for truly confidential and accurate
    Once a 360 feedback survey is completed, team or individual debriefs can
be conducted to assist individuals in interpreting their report.

    Companies across various industries have used The Beacon Group's
assessment products and advising services to leverage their investment in
Human Capital. The Beacon Group specializes in Employee Surveys, 360 Feedback
Assessments, Early Talent Identification (ETI), Management Training, Applicant
Management Software and Performance Management Systems. Clients including
Mercedes-Benz, McDonald's, Xerox, Sony and SAP have used The Beacon Group's
services to grow their thriving businesses. For more information visit

For further information:

For further information: For media inquiries please speak to Michael
Sitayeb at 1-866-240-3948 or email at

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