The Bay and Zellers Join Forces with the Student Price Card (SPC Card) to Help Make Back to School Easier

    TORONTO, Aug. 1 /CNW/ - Hbc is offering students some relief for back to
school. The Company today announced a partnership with the Student Price Card
(SPC Card) Loyalty Program, offering high school, university and college
students a 10 percent discount on all products in Bay and Zellers locations
across Canada.
    Students will also be able to purchase the SPC Card for eight weeks at
the Bay and Zellers stores beginning August 1st, 2007. The card is valid for
one year from August 1st and retails for $8.50 plus taxes
    "Partnering with the SPC Card ensures that students across Canada will
receive added value on their already tight budgets," said Patrick Dickinson,
General Manager, Hbc. "The Bay and Zellers offer everything for student life -
from food to health and beauty to clothes and housewares - we're that one stop
shop for student life."
    SPC Card is Canada's No.1 student loyalty program with over 500,000
members and 110 national retail chains and close to 10,000 points of use
across the country. SPC Card offers youth exclusive, year-long instant savings
by simply shopping with their SPC Card at all participating retailers. Members
receive special savings and perks on fashion, food, shoes, travel and more.
    "The goal of the Student Price Card is to partner with organizations that
offer quality merchandise and services to Canada's youth market," said Dean
Mazzariol, President, SPC Card. "By adding the Bay and Zellers to our premiere
roster of Canadian retailers we continue to offer students some of the best
products and brands available today."

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With over
580 retail locations and nearly 70,000 associates located in every province in
Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service. Hbc is
a Canadian retail leader in corporate social responsibility, and the fifth
annual Hbc CSR report can be found at

For further information:

For further information: Katherine Raso, Hbc Public Relations, (416)

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