The Bay and BeautySoClean(TM) Go 'Beyond the Call of Beauty' With a New Cosmetics Hygiene Regimen

    The Bay and BeautySoClean(TM) host a special launch event, introducing a
    higher standard in cosmetics hygiene.

    TORONTO, May 5 /CNW/ - On the evening of May 7th, 2009, The Bay will team
up with the revolutionary new brand of cosmetic sanitizers, BeautySoClean(TM),
to transform the everyday beauty care regimen with an innovative formula that
effectively cleans, rejuvenates and removes bacteria from all cosmetics
products. The launch event, hosted by celebrity spokesperson Monika Schnarre,
celebrates The Bay's initiative to ensure that each customer who visits the
cosmetics counter continues to enjoy a clean and safe environment.
    The new BeautySoClean(TM) collection will be used at all Bay makeup
counters and sold at The Bay providing reassurance and confidence to consumers
that their cosmetics are hygienic and safe. The collection of cosmetic
sanitizers has been used for some time on Hollywood's television and movie
sets with award-winning artists who are incredibly enthusiastic about the much
needed addition to the beauty industry. "This is the first product of its kind
in the world. It's the hand sanitizer of makeup," says BeautySoClean(TM)
creator, Nancy Crossley.

    WHO:   The Bay and BeautySoClean(TM) accompanied by celebrity
           spokesperson Monika Schnarre.

    WHAT:  The Bay, Canada's beauty destination, is launching a revolutionary
           new line of cosmetic sanitizers by BeautySoClean(TM) during the
           Bay's Mother's Day Gala. Learn how The Bay and BeautySoClean(TM)
           have gone 'beyond the call of beauty' to safeguard the health of
           their customers.

    WHEN:  Thursday, May 7th, 2009. 6pm - 8pm. Special host presentation at

    WHERE: The Bay, Flagship Queen St. Location. 176 Yonge St., Toronto, ON,
           M5H 2Y4. Check in with reception at the main Queen St. doors.

For further information:

For further information: and all interview requests, please contact:
Victoria Zigelman, The Bay, Public Relations,, (416)
216-7622; Marissa Headley, BeautySoClean(TM), Public Relations,, (416) 848-1251 x 203

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