The American Society of Association Executives convenes in Toronto bringing an estimated $7 million in revenue for the city

    TORONTO, Aug. 12 /CNW/ - The long-awaited "Super Bowl of Conventions,"
ASAE & The Center's 2009 Annual Meeting & Exposition, convenes in Toronto,
August 15-18, bringing an estimated $7 million in revenue for the city. More
than 4,300 association executives and industry partners will arrive in Toronto
this week to revive their association industry knowledge, network with
colleagues and explore Toronto as a future event destination for their
organizations. Twenty percent of association executives who attend ASAE & The
Center's Annual Meeting will book a meeting in the host city in the five years
following the convention, bringing additional revenue in the years to come.
    Associations dominate the $102 billion meetings industry, spending more
than $60 billion annually to hold conventions and other meetings in
destinations throughout Canada and the United States. Associations represent a
wide range of collective interests including professional industries,
businesses and philanthropic causes. The work of associations is woven
throughout the fabric of society and its citizens. Because of their important
position, the business sector and governments depend on the social and
economic benefits of the association community.

    Please plan on attending any of the events listed below. To obtain your
badge, please contact Jakub M. Konysz at (202) 222-5191 (Mobile) or

    Education sessions:

    -   Sunday General Session with Gary Hamel; August 16, 8:30 - 10:00 a.m.

    Hamel, world-renowned author, speaker and business thought leader, has
been recently ranked as the "World's Most Influential Business Thinker" by The
Wall Street Journal, and the "World's Leading Expert on Business Strategy" by
the Fortune magazine. He will present his ideas based on his most recent
research in the opening general session, "Building Your Organization for the
Future," focused on management challenges that determine organizational

    -   Monday General Session with Charlene Li; August 17, 9:00 - 10:30 a.m.

    An independent thought leader on emerging technologies, Li will speak at
the Monday morning general session, "Engaging Community." An expert in social
technologies, interactive media and marketing, Li will outline the principles
featured in her book, Groundswell: Winning in a World Transformed by Social
Technologies, about implementation of informal communication networks to
engage and energize the community.

    -   Tuesday General Session with Fareed Zakaria; August 18, 2:30 -
        4:00 p.m.

    The closing general session, "Politics and Culture of the Changing Global
Landscape" will feature Fareed Zakaria, editor and columnist of the Newsweek
magazine and the host of "Fareed Zakaria GPS," a weekly foreign affairs
program on CNN. Zakaria's presentation will focus on the influence of the
changing international landscape on the global markets.

    Please note: No cameras will be allowed in the general sessions or
learning labs, however, accredited and registered media members without
cameras will be welcome.

    Social Networking Events:

    -   Community Connection: Volunteer Activity at Horizons for Youth;
        Friday, August 14, 12:00 - 5:00 p.m.
    -   Opening Night Celebration at the Metro Toronto Convention Centre;
        Saturday, August 15, 6:00 - 8:00 p.m.
    -   Celebrating Diversity and Inclusion Reception at the Hyatt Regency;
        Sunday, August 16, 4:30 - 6:30 p.m.
    -   Healthcare Community Reception at the Fairmont Royal York Hotel;
        Sunday, August 16, 5:00 - 6:30 p.m.
    -   Food & Wine Classic at the Distillery District (free press tickets
        required, contact Jakub M. Konysz to obtain your ticket); Monday,
        August 17, 7:00 - 10:00 p.m.
    -   Closing Night Concert at Polson Pier; Tuesday, August 18, 6:30 -
        9:00 p.m.

    Expo Hall:

    -   Sunday, August 16, 10:15 a.m. - 1:15 p.m.
    -   Monday, August 17, 12:30 - 3:00 p.m.
    -   Tuesday, August 18, 10:30 a.m. - 12:30 p.m.

    Press Conference

    -   A press conference highlighting ASAE & The Center initiatives will be
        held on Monday, August 17, 1:00 - 2:00 in room 204 at the Metro
        Toronto Convention Centre.

    The American Society of Association Executives (ASAE) represents more
than 22,000 association executives and industry partners, and more than 11,000
organizations. Its members manage leading trade associations, individual
membership societies and voluntary organizations across the United States and
in 50 countries around the world. The Center for Association Leadership is the
premier provider of learning, knowledge and future-oriented research for the
association profession. Together, ASAE & The Center for Association Leadership
provides resources, education, ideas and advocacy to enhance the power and
performance of the association community. For more information about ASAE &
The Center and this event, please visit

For further information:

For further information: To obtain your badge, please contact Jakub M.
Konysz at (202) 222-5191 (Mobile) or

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