The Amazing Persona officially new owners of Delta and Coast Cable in British Columbia

    ST. JOHN'S, NL, March 6 /CNW/ - The purchase and sale of Delta and Coast
Cable to Newfoundland and Labrador-based The Amazing Persona has been
officially completed.
    The deal means that another 38,000 cable customers and 20,000 internet
customers join the Persona roster. The company now has 265,000 cable customers
and 95,000 internet customers across the country.
    "We are honored that we are able to continue the incredibly rich history
that the late Stan Thomas and John Thomas have built between this company and
the community," said Dean MacDonald, Chief Executive Officer of Persona. "Our
goal is to build upon this legacy that has made this such an admired cable
company. In fact, keeping the Delta name in place demonstrates how strongly we
believe this. We also plan to roll out exciting new services like digital
phone as we have successfully done in other regions of the country."
    John Thomas, President and CEO of Delta Cable adds, "We are pleased to
reaffirm that we believe Persona will be an excellent provider of cable
services in the communities we serve today and they will maintain our
reputation as a strong community player."
    Adds Dean MacDonald, "This acquisition allows us to invest in denser,
more urban communities and truly makes us a coast to coast communications
company with systems in Newfoundland and Labrador to British Columbia."

    Persona Cable is the fifth largest cable television provider in Canada,
serving 360,000 customers in over 1200 communities, and employing more than
450 employees across the country.

For further information:

For further information: Paul Hatcher, Chief Operating Officer, (709)
754- 3775,

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