The Allstream Centre - A New State-of-the-Art Conference Facility at Exhibition Place

    MTS Allstream and Exhibition Place announce multi-year sponsorship deal

    Stock Symbol: MBT

    TORONTO, June 25 /CNW/ - MTS Allstream Inc. ("MTS Allstream") is pleased
to announce a 10-year sponsorship agreement with Exhibition Place for the
naming rights of the new conference centre being built within the heritage
façade of the former Automotive Building. The state-of-the-art conference
centre, opening Summer 2009, will be named Allstream Centre - A Conference &
Convention Centre at Exhibition Place.
    "Allstream Centre will be a wonderful venue to showcase MTS Allstream's
leading service and technology capabilities, and we are extremely proud to
have our name on such a prominent and important building in the city of
Toronto," said John MacDonald, President, Enterprise Solutions division, MTS
Allstream. "This is another example of our commitment to being actively
involved in the communities in which our employees and customers work and
    The naming rights fees will be used to convert the heritage building to a
state-of-the-art conference centre which is targeted to achieve Leadership in
Energy Efficiency and Design (LEED) Silver rating design standard. LEED is a
market-based rating system that facilitates and certifies higher energy and
environmental performance of buildings and communities. The rating system is
adapted to the Canadian market through an inclusive process that engages
stakeholders and experts representing the various sectors of the Canadian
    MTS Allstream will also work with Exhibition Place to develop unique,
Allstream branded communications solutions to help it achieve its goals of
offering conference attendees the very latest in communications technological
    "Our goal with this relationship is to inspire visitors to consider new
communications technologies that will transform how we conduct conferences and
business in general, in the years to come," Mr. MacDonald continued. "We also
look forward to being a part of Exhibition Place's environmental and energy
conservation initiatives - a mandate that our company shares."
    "We are pleased that our facility will be called the Allstream Centre,"
said Exhibition Place Chair and Deputy Mayor Joe Pantalone. "This relationship
is another major step toward world-class excellence in the facilities and
services offered at Exhibition Place. With the support of MTS Allstream, the
Allstream Centre will be a showplace of cutting-edge technology as well as
North America's best conference and convention destination."

    About MTS Allstream Inc.

    MTS Allstream Inc. is a wholly owned subsidiary of Manitoba Telecom
Services Inc., and is one of Canada's leading national communication solutions
providers, delivering innovative products and services through the Enterprise
Solutions and Consumer Markets divisions. The Enterprise Solutions division,
which operates under the Allstream brand nationally and under the MTS brand in
Manitoba, is a leading competitor in the national business and wholesale
markets. This division offers customers a portfolio of solutions tailored to
the needs of medium and large businesses looking for success in a world of
rapidly evolving technology - Internet protocol-based communications, unified
communications, voice and data connectivity services. The Consumer Markets
division leads every telecommunications market segment in Manitoba, delivering
a full suite of next generation wireless, high-speed Internet and data,
digital television and wireline voice services under the MTS brand, as well as
small business services across Canada under the Allstream brand, and security
and alarm monitoring services through AAA Alarm Systems Ltd., an affiliate of
MTS Allstream which also operates in other western provinces. MTS Allstream's
extensive national broadband fibre optic network spans more than 24,300
kilometres, and provides international connections through strategic alliances
and interconnection agreements with other international service providers.
Manitoba Telecom Services Inc.'s common shares are listed on The Toronto Stock
Exchange (trading symbol: MBT). For more information, please visit:

    About Exhibition Place

    Exhibition Place is Canada's largest entertainment venue, attracting over
5.2 million visitors a year. The 192-acre site is an integral component of
Toronto and Ontario's economy, particularly with respect to sport, festivals,
recreation, culture and tourism. The need for additional meeting rooms and
ballrooms was identified in the Development Concept Plan of the Board of
Governors of Exhibition Place. Exhibitions, meetings and conventions may
utilize the Conference Centre as a stand alone venue or in combination with
the adjacent 1 million square foot Direct Energy Centre complex - Canada's
largest exhibition and convention centre. The Conference Centre will be
connected to Direct Energy Centre via an underground walkway, offering
attendees year round, climate controlled access from the exhibition halls and
underground parking facilities.

For further information:

For further information: Media: Jill Gibson, Corporate Communications
Coordinator, (204) 958-3392,

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MTS Allstream

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