The 3rd Annual Burrill Personalized Medicine Meeting November 12-13, 2007 in San Francisco

    Leading thinkers and senior executives from companies and government
    organizations will gather for 3rd Annual Personalized Medicine event
    produced by Burrill Life Sciences Media Group

    SAN FRANCISCO, Sept. 13 /CNW/ -- In the foreseeable future a trip to the
doctor's office will be a radically different experience to what it is today.
Armed with our complete genetic profile information about predisposition to
disease, the appropriate remedial therapies, even what foods to eat will be
part of the doctor's advice. While we can see the future of health care, we
are still a tantalizing long way away from embracing it. There are many
scientific, legal, ethical, regulatory and policy challenges that have to be
addressed before personalized medicine becomes a reality in 21st century
    The 3rd Burrill Personalized Medicine Meeting (San Francisco, November
12-13, 2007), hosted by Burrill Life Sciences Media Group, a joint venture of
Nielsen Business Media and Burrill & Company, provides a "window" into these
new realities with detailed discussions and analysis on the whole spectrum of
personalized medicine -- from prediction to prevention and how they will have
a major impact on the delivery of health care.
    Some of the leading thinkers and senior executives from companies and
government organizations will be participating in this event. Sessions

    -- Personalized Medicine in the Clinic
    -- How Science and Technology is Accelerating the Pace of Biomarker
    -- Targeted Treatments vs. The "one size fits all" Blockbuster
    -- Pharmacogenomics comes of Age
    -- The increasing role of Diagnostics in Personalized Medicine
    -- Patient-centric Medicine -- Personalized Medicine from the Patient's
       Point of View
    -- The Regulatory Environment: The FDA's Perspective
    The Burrill Personalized Medicine Meeting has established itself as a
"must attend" event that not only embraces the current state of personalized
medicine but also the business, finance, regulatory and reimbursement issues
that are linked with this rapidly evolving field. It provides a forum for
education, discussion and networking with the leaders in this field.
    About Burrill Life Sciences Media Group
    The Burrill Life Sciences Media Group, a joint venture of Burrill &
Company and Nielsen Business Media, produces worldwide life sciences
conferences, and leading publications including an annual book on the "State
of the Industry, the 21st Edition is Biotech 2007: Life Sciences-A Global
Transformation; a series of bio-intelligence reports including the
Personalized Medicine Report, and The Journal of Life Sciences, in association
with the California Healthcare Institute.
    For further information:

For further information:

For further information: Britt Fenton-Olsen of Burrill Life Sciences
Media  Group, +1-415-591-5447, Web Site:        

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